Dental Access Campaign Success
Access to NHS dental services was identified as key priority for NHS Trafford. With additional resources been made available to increase NHS dental capacity in Trafford, and a target set for 60% of Trafford residents to have seen an NHS dentist in the previous 24 months by March 2011. To meet this Trafford PCT appointed Perfect Circle as their social marketing agency in August 2010.
Since that date Perfect Circle have worked with Trafford PCT to develop a unqiue social marketing campaign titled ‘Now there’s no excuses’, to direct new patients to register with an NHS Trafford dentist by March 2011 and educate the target audience on the availability of dental places in Trafford.
The campaign also was designed to communicate that everyone should see a dentist regularly, regardless of whether they have their own teeth and raise awareness that good oral hygiene can prevent future health problems, as well as boost self esteem. With pricing identified as a barrier to receiving treatment, key messages we included in the campaign to confirm with the target audience that a simple pricing structure is available for NHS dental treatment.
To date the campaign has secured over 1300 patients registering their details with the partner dental practice’s within Trafford. It has also contributed to Trafford PCT achieving its 60% of Trafford residents having seen an NHS dentist, two months in advance of their March 2011 deadline.
Perfect Circle will post the campaign results and evaluation data when the campaign officially ends in March. To find out more about how this campaign achieved a successful outcome then please .(JavaScript must be enabled to view this email address) or contact us on 01706 373440.