My first week at Perfect Circle on the Marketing Internship
My name is Katie McCreavy and I have just started a marketing internship at Perfect Circle social marketing agency. I have recently graduated from Leeds University and wanted to get some practical experience in marketing, in particular social marketing.
I met Perfect Circle whilst working at NHS Bury’s public health department; Perfect Circle was the social marketing agency working on the HPV vaccine campaign. To get the marketing placement I then .(JavaScript must be enabled to view this email address) Perfect Circle to see if they had any graduate opportunities. I was then made aware that the organisation has a continual marketing internship position that they offer throughout the year. I applied for the position, had an interview, got the job, and here I am now.
During my first week here I have worked on a number of different things, Oliver the MD has given me objectives and tasks to fulfil each week. I began the week by doing a presentation about social marketing and I reviewed social marketing campaigns that I thought were particularly effective. The two campaigns that I chose were the Department of Health’s “Condom Essential Wear” campaign and the national “Alcohol Know Your Limits” campaign, in particular the “You wouldn’t start a night like this, so why end it that way” campaign.
My second task was then to do some gap analysis work and produce a report that prioritised required actions. This was particulary interesting as I hadn’t done this before.
I then began to look at social networking and explored how organisations use social networks effectively. I also searched for relevant opportunities that would enable Perfect Circle to connect with related organisations via social networks.
As Perfect Circle specialise in Education Marketing I then began to work on Perfect Circle’s current education project. Finally this week I had website training, this was to enable me to post my blog and become familiar with how to update the company’s website.
If you want more information on the internship then you can .(JavaScript must be enabled to view this email address)and find us on Twitter and Facebook.