Social marketing is the systematic application of marketing along with other concepts and techniques to achieve specific behavioural goals for a social good. We have been delivering marketing campaigns commissioned to deliver social change for clients such as schools, local government, not for profit organisations and niche businesses for nearly two decades. Our approach utilises that latest marketing communication tools, combined with the most current segmentation and consumer insight techniques that focus on the individual to understand how to deliver positive behavioural change. Whether it's encouraging learning opportunities, recycling rates or the discouraging of smoking then our approach identifies the best way to market ideas and initiatives that promote positive lifestyle change.

Nowadays if a business doesn't have an online presence it must be pretty rubbish really. The power of the Internet and potential of mobile communications is phenomenal. Millions of people are out there looking for your business. And if you're not in the frame, you'll clearly miss out. OK so we've established that websites and mobile com's are pretty important. So why would you need us? Let's start with website, these are like a spider's web following a storm. They've got loads of holes in! And have missed out on the opportunity to ensnare their next victim, sorry I mean interest the next potential customer. As the Internet develops, your website has to develop with it and our resident techie geeks are on hand to help you create wonders with your web. Our geeks also know that just as the internet bubble grew, it's now the turn of 3G mobile technology to change the world by connecting businesses with their customers. Only this time allowing them to create unique 'experiential connections' that their customers demand.

If you don't think a logo is as important as we do, close your eyes. Then think of any brand and the first thing you'll see in your mind is the logo. The logo. What is it and what does it do? Put simply, a logo is you. Well, your business, anyway. A good logo will talk out loud about everything to do with your business. Who you are. What you do. What you stand for and what you can do for the client. A good logo is strong enough to stand alone and everyone knows it's you. At Perfect Circle, a couple of our designers love nothing more than creating hard-working logos. They have outstanding experience in creating logos that contain everything about the client. Sometimes, even the kitchen sink is thrown in! They work hard alongside the client and account team to create a logo that almost doesn't need the brand name. It has to be simple yet provide enough to work in isolation and be instantly recognisable.

Would you choose a holiday resort without first looking at the brochure? Neither would we. That would be silly and your other half would do nothing but complain the whole trip. A brochure should tell the potential customer everything they need to know about you. Although that sounds simple enough, it needs a lot of thought in order to talk to your clients and encourage them to come back. Our experience tells us that before putting pencil to paper or fingertip to mouse to create lots of attractive designer bits, we have to think like you do. We have to understand what it is that your business or product offers. We then find out what your customers require through research and marketing. Only then will we unleash our designers from the basement not only to create wonderful brochures, but brochures that work.