Social Marketing

Increasing Recycling Rates across Chorley

Green Marketing: Recycling Chorley!

Perfect Circle worked with Chorley Borough Council to develop a social marketing strategy that would change the behaviours of its residents and increase their recycling rates within the Borough. The communication message were designed and created to reassure the audience that the Enhanced Recycling Scheme was a positive step forward.…

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Mental Health Social Marketing Campaign- IAPT NHS

Mental Health Social Marketing Campaign- IAPT NHS

Around one person in four will experience mental illness at some point in their life and at any one time one person in six has a mental health problems.  Mental health problems cost the country an estimated £77billion a year in health care, benefits and lost productivity.  To address these…

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Social Marketing from Manchester & beyond

Marketing Schools; from Manchester and beyond

Our latest social marketing project was with an all-boys secondary school that had recently become a specialist media arts college. The college had invested resources both internally and externally to promote the College to its target audience.  Aligned to this investment program the college also recognised that whilst their results…

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Social Marketing in Devon, with a sustainable twist

Ethical Marketing: Sustainability in Devon

Promoting environmental behavioral change is an area where Perfect Circle has many years of experience. West Devon Council recognised that it had to change the behaviour of its population by actively encouraging them to recycle their garden waste. Our brief was to communicate the importance of recycling garden waste to…

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Social Marketing NHS Bury - HPV Campaign

Social Marketing NHS Bury - HPV Campaign

Perfect Circle developed a social marketing campaign for Bury NHS called my60seconds.  This campaign was developed to communicate and make clear that the HPV vaccination protects against cervical cancer.  The campaign was targeted to increase the uptake of the HPV vaccination programme in the 15-18 age group by encouraging eligible…

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Social Marketing NHS Rochdale, Heywood, Middleton PCT  - DNA Campaign

Social Marketing NHS Rochdale, Heywood, Middleton PCT - DNA Campaign

Perfect Circle worked with NHS Heywood, Middleton and Rochdale PCT on a social marketing campaign designed to decrease the number of non-attended dental appointments from pre-campaign levels of 10%.  Non attendance costs the NHS approx seven hundred thousand pounds per year, so it was crucial that the campaign educated patients…

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