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Royal Cozyfires Brochure

Gas & Electric Fireplace Brochure- Royal Cozyfires

Over the past 20 years Perfect Circle has developed a niche experience in working with domestic appliance manufacturers, helping them to maximize the market potential for their products and services.

Royal Cozyfires required a product brochure that would elevate the market position of their products and brand within domestic gas and electric fire market.  Their product range was positioned above entry price point, though their market share was under threat by new EPP brands that offered excellent product features and attractive designs. To counter this threat and avoid EPP competition Perfect Circle’s brief was to develop a product brochure that would elevate the consumer brand experience above the leading domestic heating brands by value.

‘In a market that is 100% driven by the latest fashion and trends it was important that we had a brand positioning that demonstrated our capabilities to deliver exciting new products that the consumers demanded.  At the heart of this was our investment in mapping the latest consumer trends, combined with our brand communication tools.  Through Perfect Circle’s thorough design process we received communication tools that reinforced our commitment to exceptional design.’  Andy Mellor - Business General Manager.