Use it, don’t lose it! Campaign goes live

ROCHDALE patients who miss dental appointments are costing the taxpayer seven hundred thousand pounds a year. Last year, about 10 per cent of appointment slots at surgeries were left unused despite being booked by patients.  Now the Heywood, Middleton and Rochdale PCT is working with Perfect Circle to launch a tough campaign in a bid to stop the practice and enable more patients to access NHS treatment.

Under the Use It, Don’t Lose It! scheme, patients can be struck off their dentists register if they miss two appointments without sufficient warning.  The campaign went live this week and will run for 4 weeks, the method mix on this campaign involves some some pretty unique forms of communication, which we’ll update you on shortly via case study overview.

What do you think to Bulgaria?

Is a holiday in Bulgaria a good choice?

Oliver is currently on his jols in Bulgaria, sampling the delights of Sunny Beach resort? Apparently his fiance booked this as a surprise and when the team heard a loud -we are going where!!- echo down the corridor it raised a few eyebrows? So will our MD enjoy his time swimming in the black sea or will his mood be black upon his return?

Going to the movies

Perfect Circle is currently working on an exciting project that will hit the silver screen in July.

Our team our polishing the dust off their tuxedo’s, some are having to lose a few pounds to fit into theirs, but it’s all part of the build up to July when the team will see their work hitting the silver screen.  All hush hush for now, but watch this space…we can’t wait!!!

Social Marketing Campaign to Launch

Perfect Circle has been working with NHS Heywood, Middleton and Rochdale PCT to develop their latest social marketing campaign.

As part of an eight million pound investment to improve access to NHS dental services across the Rochdale Borough, Perfect Circle and NHS Heywood, Middleton and Rochdale PCT are working together to deliver a social marketing campaign.  The primary campaign objective is to reduce the number of DNA’s these are appointments that have been booked by patients, but which are subsequently missed or cancelled the same day, referred to as - do not attend- appointments. 

The campaign launches in June 09, more news coming soon- keep your eyes peeled!