Week one on my Marketing Internship at Perfect Circle

My first day at Perfect Circle went well, I met the rest of the team and everyone was very welcoming and seemed nice! I’ve been briefed for projects I’ll be working on this week and they seem pretty exciting, especially the social networking side of things. I’ve been asked to analyse and critique the company’s website and suggest a few ‘action points’ to possibly develop it, it’s a good feeling to know that my work is going to make a difference to the company. 

Reporting the tell tale signs of cancer

Bowel cancer survival rates have doubled since the 1970s but there are still 16,000 deaths per year in the UK. According to the latest statistics from Cancer Research UK regarding the 5 year survival rates for people with bowel cancer, the figures show a significant disparity between survival rates for early and late-stage diagnosis of the disease.

When caught in its earliest stage the five year survival rate is 93%, when the disease is diagnosed late becoming advanced bowel cancer it is just 7%.  There is also is also an advantage of between 5% and 9% in five-year relative survival for the most affluent patients compared with the most deprived groups. If this deprivation difference was removed so that all groups had the highest survival, then over 2,000 deaths would be avoided in the five years following diagnosis.

Currently, the Department of Health is providing £8m for PCTs across England to fund campaigns to raise the profile of the UK’s three biggest cancer killers – breast, bowel and lung cancer. Between them these forms of the disease account for 63,400 of the 155,000 cancer deaths in the UK each year.

PCT’s will be able to bid for up to £100,000 to spend on advertising campaigns, outreach work, and ensuring that more information about these cancers are available. The proposed campaigns are to urge people to report tell tale signs of cancer to their GP in an attempt to reduce the 10,000 deaths caught by late diagnosis of the disease each year.

As a social marketing agency with a proven track record working with PCTs, we can provide you with the support you require to access the available funds. 

The support package includes a strategic social marketing proposal and utilises the support of leading nationally recognised professionals within Psychology, Mental Health and Cognitive Behavioural Therapy.

Our experience of social marketing has reinforced the importance of applying recognised academic theory to the scoping and evaluation stages of a social marketing campaign.  We provide a unique social marketing approach through our team that includes leading professionals within Psychology, Mental Health and Cognitive Behavioural Therapy.  This ensures that our campaigns deliver significant levels of behavioural change and the results that our clients require.

For more information please contact .(JavaScript must be enabled to view this email address)

£8m of DoH funding to help cut local cancer deaths

The Department of Health is providing £8m for PCTs across England to fund campaigns to raise the profile of the UK’s three biggest cancer killers – breast, bowel and lung cancer. Between them these forms of the disease account for 63,400 of the 155,000 cancer deaths in the UK each year.

PCTs will be able will be able to bid up to £100,000 to spend on advertising campaigns, outreach work, and ensuring that more information about these cancers are available. These campaigns are to urge people to report tell tale signs of cancer to their GP in an attempt to reduce the 10,000 deaths caused by late diagnosis of the disease each year.

As a social marketing agency with a proven track record working with PCTs, we can provide you with the support you require to access the available funds. 

The support package includes a strategic social marketing proposal and utilises the support of leading nationally recognised professionals within Psychology, Mental Health and Cognitive Behavioural Therapy.

Our experience of social marketing has reinforced the importance of applying recognised academic theory to the scoping and evaluation stages of a social marketing campaign.  We provide a unique social marketing approach through our team that includes leading professionals within Psychology, Mental Health and Cognitive Behavioural Therapy.  This ensures that our campaigns deliver significant levels of behavioural change and the results that our clients require.

For more information please contact .(JavaScript must be enabled to view this email address)