Make sure your customers find you!

Hungry, lost or need a bed for the night? We’ve all been there, but this should no longer be a problem with location based apps. These handy apps make finding locations, products, services…and late night kebabs simple.

There are hundreds of location apps available to download and many of them are free, the Tesco Finder app shows you their 24-hour supermarkets in your area when you’ve run out of nappies, the myStarbucks app locates their nearest store when you’re craving a latte or meeting a friend. The AA Britain app not only provides their maps, but also lets you book hotels and recommends places to eat, whereever you are at in the UK.

So have you thought about utilizing location based apps to your drive sales and raise brand awareness? Well with over 3 billion app downloads to date, it would seem that is plenty of demand.

To find out more on how we can make your business visible to the 3G generation contact us at .(JavaScript must be enabled to view this email address)

What I have been up to this week at Perfect Circle

Things are going well so I’m staying on another week; I’ve been helping the team with small jobs here and there, such as providing copy for another tender for Oliver and typing up copy for a job that Simon is currently focusing on. I’ve also managed to complete my e-mail marketing articles so I hope they meet the right standards! In terms of the social networking campaign, I’ve produced another project plan for the company to carry out and see through. I feel incredibly proud to have helped the company win this job, as I’ve been given the chance to work on the project from the start when I was brainstorming concepts to actually kicking off the campaign and making it live.

Generating iPhone apps that will to grow your business

Perfect Circle’s experience demonstrates that the most powerful and effective creative mechanics are drawn from an indepth understanding of our customer’s business combined with a proven process that delivers results.

Our Ideation™ Workshop helps your sales and marketing team explore the opportunities that an app will bring to your business.  Perfect Circle will facilitate the workshop to ensure that together we have designed the killer app for your market.

The Ideation™Workshop includes:

- Clear analysis of all appropriate App-Live™ communication channels.

- Facilitation and guidance on the most effective customer acquisition mechanisms to incorporate into your app.

- A complete idea audit to provide an agreed specification for an application, together with Ideation-maps for the top three applications.

The above is delivered in hard copy for your team to review.

Should you be interesting in learning more about apps the read our news, send us an .(JavaScript must be enabled to view this email address)or simply drop us a line on the usual number 01706 373440.

Week nine of my internship

I’ve agreed to stay on at Perfect Circle for an extra week to help them kick off stage one of the new campaign we’ve secured. The organisations social networking campaign needs to appeal to a young and mature audience, so I’ve asked for Simon’s help and we brainstormed ideas and shortlisted a few to present to Dave. After getting the go ahead with a name for the group, I created some mock ups of designs, which could be featured on their profiles. I’ve liaised with Dave and Simon by showing them the suggested designs and they are due to go live in the very near future. Success!

Grow your business fast with email marketing – Free guide.

E-mail marketing provides businesses with a low cost mechanism to attract new business and drive sales opportunities when designed and managed effectively. So how can you make e-mail marketing grow your business and secure more new business opportunities?

With the recent advances in web analytics, e-mails can be targeted to specific customers and one report recently found that using analytics can bring nine times the revenue and eighteen times the profits when compared to a typical blanket e-mail campaign.

At Perfect Circle we work with our clients to improve the efficiency of their online communications and as part of our ‘giving back’ philosophy try to help more businesses to become successful online by producing free reports. 

Download our latest report to reveal 15 simple and effective email marketing tips that can make e-mail work hard for your business and deliver results to your bottom line

Access the report to learn:

• How to create a winning subject lines
• How to generate increased response rates
• Why consistency supports sales performance

.(JavaScript must be enabled to view this email address)or call 01706 373440 to arrange a meeting to see how we can make e-mail work for your business.

Week eight of my internship!

During my last week of work experience I’ve tried my hand at writing effective e-mail marketing articles from the research I collated last week and for my first attempt I think it’s gone well. To move one of our projects forward I’ve put together a PowerPoint presentation for Simon- the designer, featuring the copy he will use for different aspects of the website. We’ve had confirmation of a new client joining us…yipee! So I’ve been working alongside the creative team to generate concepts for this new client and have gathered some research to help this session. To end the week on a high, Dave invited me along to help present our ideas in my presentation for a new social networking campaign and I helped the company to secure the job! It’s fantastic news and has made my week! With it being my last week I’m glad to have had the opportunity to gain experience across different departments of the business and to have worked alongside everyone in the team.

How can you generate brand advocates that will increase your sales?

Studies show customers that adopt a brand as a result of an experiential connection are far more likely to remain loyal to it and to become brand advocates.

3G phones provide huge opportunities for brands to make that experiential connection a reality.

Today, it was announced that Apple have sold 8.7m iPhones in the three months to March 27 2010- more than double the number it sold in the same period last year- and their 4th Generation iPhone is due in the summer, with their iPad lauching imminently all backed by 20million iTouch sales.  All these platforms support 3G apps that can provide brands with the ability to make an experiential connection, build customer loyalty and generate brand advocates.

Their are large sectors of the market that remain unfilled. Manufacturing for example has been slow to seize the opportunity that this channel presents.

Many markets have no representation whatsoever, leaving the way open for brands with vision and clarity to occupy the prized position of ‘first mover status’.

To take your position as a first mover in the market and generate those uniquely prized experiences that your customers demand and see how Perfect Circle can create an army of brand advocates for your brand.

What I have been doing this week at Perfect Circle

This week I’ve been working on another online project and had experience of building a site map for the company’s potential new website. I have helped the designer by producing a mood board, which has interesting and innovative designs from a range of websites to help them gain a feel for what type of design they want for their website. I have also put my research skills into action by sourcing information relating to effective e-mail marketing practices and tips on how to build a successful website.