Connect with millions of new customers via 3G apps

Profits at Apple jumped 69pc in the first three months of the year as consumers across the world continue to fall in love with the iPhone.  Apple said it sold about nine million units- more than double the figure from a year earlier.  And it shipped about ten million iPods and sold more than 300,000 of its iPad tablet computer, on its launch day in the US. The device goes on sale in Europe next month.

The continued success of Apple presents huge opportunities for businesses to connect with their customers by creating unique experiential connections via these 3G technologies. In today’s world, digital marketing channels are overlapping and fusing to bring brands and the brand experience closer to the customer.

A key driver for this new digital experience is Apple’s iPhone, iPod iTouch and iPad (coming to these shores soon!) and their customised apps that offer customers experiences that can transform their day to day reality. Studies show customers that adopt a brand as a result of an experiential connection are far more likely to remain loyal to it and to become brand advocates and 3G phones provide huge opportunities for brands to make that experiential connection a reality.

Large sectors of the market are without any 3G app representation and missing the opportunity to connect with millions of iPhone, iTouch, iPod and iPad users, and seize the opportunity that this new channel presents. This is leaving the way open for brands with vision and clarity to occupy the prized position of ‘first mover status’.

To take your position as a first mover in the market and generate those uniquely prized experiences that your customers demand, find out how Perfect Circle can create an army of brand advocates for your brand.

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