£8m of DoH funding to help cut local cancer deaths

The Department of Health is providing £8m for PCTs across England to fund campaigns to raise the profile of the UK’s three biggest cancer killers – breast, bowel and lung cancer. Between them these forms of the disease account for 63,400 of the 155,000 cancer deaths in the UK each year.

PCTs will be able will be able to bid up to £100,000 to spend on advertising campaigns, outreach work, and ensuring that more information about these cancers are available. These campaigns are to urge people to report tell tale signs of cancer to their GP in an attempt to reduce the 10,000 deaths caused by late diagnosis of the disease each year.

As a social marketing agency with a proven track record working with PCTs, we can provide you with the support you require to access the available funds. 

The support package includes a strategic social marketing proposal and utilises the support of leading nationally recognised professionals within Psychology, Mental Health and Cognitive Behavioural Therapy.

Our experience of social marketing has reinforced the importance of applying recognised academic theory to the scoping and evaluation stages of a social marketing campaign.  We provide a unique social marketing approach through our team that includes leading professionals within Psychology, Mental Health and Cognitive Behavioural Therapy.  This ensures that our campaigns deliver significant levels of behavioural change and the results that our clients require.

For more information please contact .(JavaScript must be enabled to view this email address)

Experiential Campaigns - Bluetooth to Apps.

To enable our clients to deliver memorable experiences for their target audience we’ve utilised some interesting media that has delivered these experiences including; surprise inducing talking bus shelters, one of the UK’s most successful ever Bluetooth campaigns, interactive SMS text backs and social networking sites that build communities around campaigns.

For our latest campaigns we are developing more iPhone apps that will allow our clients to build unique 3G experiences for their target audience and also help them to generate passive
income streams.

For more information about utilising the latest forms of media to deliver experiential marketing campaigns then drop us an e-mail at .(JavaScript must be enabled to view this email address)

Mental Health Social Marketing Campaign to Launch

Mental health problems cost the country an estimated £77billion a year in health care, benefits and lost productivity, with around one person in four experiencing mental illness at some point in their life and at any one time one person in six has a mental health problems. 

To address these issues Perfect Circle is working alongside NHS Heywood, Middleton and Rochdale to help launch their (IAPT) Improve Access to Psychological Therapies programme, as part of a Government initiative to treat 900,000 more patients who suffer from depression and anxiety over the next three years.  This IAPT social marketing campaign will launch towards the end of January 2010 and as usual will include a creative methods mix! For more information you can visit our case study page.

Iphone & 3G Apps- “I have the perfect idea for a great app!”

Today’s online experiences have expanded beyond the traditional, browser-based portals to include social media and then expanded again to include the latest mobile devices.  The 3G network has enabled mobile applications to capture the imagination of many and created unprecedented excitement across many industries. Though for many within sales and marketing developing their idea into an application remains a mystery.

We have identified five indicators of success which are covered as part of the ‘App-ideation™’ process that Perfect Circle utilises to generate market leading apps for our clients, transferring great ideas from grey matter ideation to interactive realisation.

1. Does your app solve a unique problem?
2. Does the app serve a specific niche?
3. Does it make people laugh?
4. Are you building a better wheel?
5. Will the app be highly interactive?

So if you’ve ever thought… “I have the perfect idea for a great app!”? then make it happen by e-mailing .(JavaScript must be enabled to view this email address)

Real Life Learning in Education

Nearly half of employees feel that they have acquired their most valuable skills through work, according to research from lifelong learning charity Campaign for Learning. So ensuring that students have real work experience will give them a clear start in attaining relevant career skills. 

At Perfect Circle we are committed to our dream of successful people, leading healthy lives, in a sustainable environment.  To develop successful people we work with colleges, schools and acadamies to create ‘real life’ learning opportunities for students.  Our latest project involved Burnage Media Arts College, where we worked with over 100 students to develop a 30 second cinema advertisement to promote the College’s unique learning environment that is dedicated to Media and Arts. 

To see the actual film that was created, produced and stared the Burnage Media Arts College students then click the link to YouTube.  You can also visit the www.enjoymedia.co.uk to learn more about the campaign.

To find our more about this just click real life learning or e-mail .(JavaScript must be enabled to view this email address)

For related information about this project please visit our case study section.

My 60 Seconds HPV Outreach Activity

As part of the HPV campaign our outreach activity team targeted recreational and educational venues to directly communicate with the 15 - 18 year old target audience.  The team answered questions about the HPV vaccine programme and distributed the my60seconds leaflet that had further information about programme, including frequently asked questions. 

It also included information on incentive items (prizes) offered via the website promotion for best blog entry and how the target audience is also entered into a prize draw upon receipt of 3rd and final vaccine for the prizes such as 4 x tickets to a premier event at the M.E.N. Arena and a Saks Salon hair makeover.  Bluetooth SMS text messages were also distributed at the events and the recipients could access My60seconds.co.uk to find out more information. 

Visit our case study section that explains that background to the campaign.

Wardle High School 6th Form Prospectus

Wardle High School is a comprehensive foundation school for young people aged from 11 to 18 years. The school opened in September 1977 and has grown into a popular school with a strong academic record and a positive reputation within the local community.  Perfect Circle has worked with Wardle High School for many years and recently helped them to develop their latest 6th Form Prospectus that would communicate their leading position within the area for 6th Form provision.  From working with the students on a photoshoot, through to developing a design that matched the students design requirements, Perfect Circle created a Prospectus that the School feels communicates their unique positioning.

If you would like to discuss Perfect Circle developing a prospectus or brochure for your Academy, College, School or Sixth Form then please e-mail .(JavaScript must be enabled to view this email address)

NHS Bury HPV Social Marketing Campaign Launched Oct 09

NHS Bury commissioned Perfect Circle to develop a social marketing campaign that would to enable females in the borough aged 12 - 13 and 15 - 18 to receive the first of three doses of the HPV vaccine by the end of November 2009 and completing the course over the following seven months.The campaign was required to inform target audience how to get the HPV vaccination Immunization, educate the target audience regarding the immunisation process and to reinforce the importance of receiving three doses of the vaccine within a six month period in order to provide optimum protection. 

The campaign that has been created has used a methods mix that will raise awareness of HPV vaccines via the use of innovative media formats that elevate the HPV campaign above the identified competition.  These include outreach activity, my60seconds.co.uk, Bluetooth SMS and much more!  The campaign also had to engage with the target audience by providing incentives to facilitate the exchange process and encourage a positive change behaviour and would be coordinated with the communication systems of health service providers to ensure that the HPV vaccine programme is accessible and attainable.

For further information on the social marketing campaign or to access a current case study then please e-mail .(JavaScript must be enabled to view this email address)

Visit our case study section that explains that background to the campaign.