App watch: here comes the summer

This month we’re focusing on apps that will help you get the best out of your summer!

Argos - need a new BBQ or HD TV? This app gives you access to over 25,000 products at your local store, all the latest prices and stock availability; choose and reserve and never queue again!

The FA – keep in touch with the England team, with all the latest news from the World Cup camp with videos, news, fixtures and stats. There’s now less than 2 weeks to go - come on England!!

Clarityn – hayfever sufferers no longer need to suffer this summer with this free app which gives you a personalised pollen forecast wherever you are in the UK and tips on how to manage symptoms.

RHS - this app helps you to choose and grow your own fruit and vegetables, however much time or space you have.  So if you want get green fingers but only have room for a growbag, this app can have you growing your way to your five a day.

The Met Office - is this summer going to be a barbeque summer or yet another washout? This free app gives you 5 day national or local weather forecasts; allowing you plan ahead whether you’re going to need Factor 15 tomorrow or wellies, or both!

TripAdvisor Hotels Flights Restaurants - still undecided where to go or what to do this summer? This app can help you find flights and hotel reviews to plan your next holiday. With access to 35 million reviews and opinions from the world’s most trusted travel site.

To learn how an app can help your business communicate with potentially millions of new customers then .(JavaScript must be enabled to view this email address) us or call 01706 373440.

Finalist Global Social Marketing Awards 2010

Perfect Circle are delighted to have been selected as a finalist at the Global Social Marketing Awards 2010.  The nomination is for the Most Effective Creative Communications Campaign, for which we submitted our Burnage Media Arts College Social Marketing Campaign.  This highly prestigious awards event will separate the mediocre from those of truly outstandingly high caliber achievers, people who can really claim to be at the forefront of changing the world we live in

This award will be presented to the agency that is best able to demonstrate the most effective communications campaign- Hopefully that will be us!!! The Burnage Media Arts Campaign was a stand out campaign that possessed a strong focus on creative execution, pushed the boundaries of communications to achieve its objectives, including creative bus shelter wraps, to Bluetooth SMS, Interative Sonic Bus Shelters and ‘Real Life learning’ activities that involved the students of Burnage Media Arts College in Manchester.

Please keep your toes, fingers, and eyes crossed that we scoop the award so that we can continue to deliver our dream of successful people, living healthier lives in a sustainable world.

3G Apps in mHealth targeting Mental Health

Today’s online experiences have expanded beyond the traditional, browser-based portals to include social media and then expanded again to included the latest mobile devices.

The 3G network has enabled mobile applications to capture the imagination of many and created unprecedented excitement across many industries. The numbers are amazing; with 2.5
billion apps available to download in 2009 and 4.5 billion apps expected to be available to download in 2010.

One area of opportunity is Mobile health or mHealth. This is the use of IT and mobile telecommunications to monitor patients remotely, and could help governments, healthcare providers and healthcare commisioners reduce costs related to chronic diseases and improve the quality of life of their patients. mHealth applications include the use of mobile devices in collecting community and clinical health data, delivery of healthcare information to practitioners, researchers, and patients, real-time monitoring of patient vital signs, and direct provision of care via mobile telemedicine.

Following on from the IAPT communications campaign, Perfect Circle is working with a group of leading nationally recognised academic professionals within Psychology, Mental Health and Cognitive Behavioural Therapy to develop a range of 3G apps that will help those suffering from mental health issues.

Mental Health Social Marketing Campaign to Launch

Mental health problems cost the country an estimated £77billion a year in health care, benefits and lost productivity, with around one person in four experiencing mental illness at some point in their life and at any one time one person in six has a mental health problems. 

To address these issues Perfect Circle is working alongside NHS Heywood, Middleton and Rochdale to help launch their (IAPT) Improve Access to Psychological Therapies programme, as part of a Government initiative to treat 900,000 more patients who suffer from depression and anxiety over the next three years.  This IAPT social marketing campaign will launch towards the end of January 2010 and as usual will include a creative methods mix! For more information you can visit our case study page.

My 60 Seconds HPV Outreach Activity

As part of the HPV campaign our outreach activity team targeted recreational and educational venues to directly communicate with the 15 - 18 year old target audience.  The team answered questions about the HPV vaccine programme and distributed the my60seconds leaflet that had further information about programme, including frequently asked questions. 

It also included information on incentive items (prizes) offered via the website promotion for best blog entry and how the target audience is also entered into a prize draw upon receipt of 3rd and final vaccine for the prizes such as 4 x tickets to a premier event at the M.E.N. Arena and a Saks Salon hair makeover.  Bluetooth SMS text messages were also distributed at the events and the recipients could access My60seconds.co.uk to find out more information. 

Visit our case study section that explains that background to the campaign.

Wardle High School 6th Form Prospectus

Wardle High School is a comprehensive foundation school for young people aged from 11 to 18 years. The school opened in September 1977 and has grown into a popular school with a strong academic record and a positive reputation within the local community.  Perfect Circle has worked with Wardle High School for many years and recently helped them to develop their latest 6th Form Prospectus that would communicate their leading position within the area for 6th Form provision.  From working with the students on a photoshoot, through to developing a design that matched the students design requirements, Perfect Circle created a Prospectus that the School feels communicates their unique positioning.

If you would like to discuss Perfect Circle developing a prospectus or brochure for your Academy, College, School or Sixth Form then please e-mail .(JavaScript must be enabled to view this email address)

NHS Bury HPV Social Marketing Campaign Launched Oct 09

NHS Bury commissioned Perfect Circle to develop a social marketing campaign that would to enable females in the borough aged 12 - 13 and 15 - 18 to receive the first of three doses of the HPV vaccine by the end of November 2009 and completing the course over the following seven months.The campaign was required to inform target audience how to get the HPV vaccination Immunization, educate the target audience regarding the immunisation process and to reinforce the importance of receiving three doses of the vaccine within a six month period in order to provide optimum protection. 

The campaign that has been created has used a methods mix that will raise awareness of HPV vaccines via the use of innovative media formats that elevate the HPV campaign above the identified competition.  These include outreach activity, my60seconds.co.uk, Bluetooth SMS and much more!  The campaign also had to engage with the target audience by providing incentives to facilitate the exchange process and encourage a positive change behaviour and would be coordinated with the communication systems of health service providers to ensure that the HPV vaccine programme is accessible and attainable.

For further information on the social marketing campaign or to access a current case study then please e-mail .(JavaScript must be enabled to view this email address)

Visit our case study section that explains that background to the campaign.

My 60 seconds HPV Social Marketing Campaign Launch

NHS Bury have commissioned Perfect Circle to develop a social marketing to raise awareness of the HPV vaccination and to encourage the take-up rate with girls and young women.

The campaign launches in October 2009, more news coming soon - for more information visit My60seconds.co.uk

Visit our case study section that explains that background to the campaign.