2011 National Award - For Best Integrated Campaign

Perfect Circle and NHS Trafford have won an award for Best Integrated Communications Campaign at the How-Do UK Public Services Communications Awards on 15 November at Manchester’s Comedy Store.

A target was set for 60% of Trafford residents to have seen an NHS dentist in the previous 24 months by March 2011. To meet this target NHS Trafford needed to generate registrations from 11,600 resident by March 2011. The social marketing campaign delivered by Perfect Circle enabled NHS Trafford to achieved its 60% target ahead of schedule in October 2010.

“We are delighted at the success of this campaign” says Oliver Morton, Perfect Circle MD, “working within social marketing presents its own rewards, but winning this particular award is a fantastic achievement and testimony to the hard work, professionalism and commitment of our team.  It’s great that our fellow marketing professionals have chosen to recognise the unique work that we do within social marketing and hope to continue this success into 2012 and beyond.

NHS Trafford were also nominated for the Most Innovative use of New Media award based on the success of the campaign.

Creating Apps for Health

Mobile health or mHealth is a huge area of opportunity for Health Professional. mHealth is the use of IT and mobile telecommunications to monitor patients remotely, and could help governments, healthcare providers and healthcare commisioners reduce costs related to chronic diseases and improve the quality of life of their patients.

mHealth applications include the use of mobile devices in collecting community and clinical health data, delivery of healthcare information to practitioners, researchers, and patients, real-time monitoring of patient vital signs, and direct provision of care via mobile telemedicine. 

If you have an idea for an App and would like to commission the development of an App with a proven and award winning social marketing agency then .(JavaScript must be enabled to view this email address)or call 01706 373440

Lauren’s Blog - Week Five of My Internship

This week I continued my project for Perfect Circles new website. This involved research into how websites are designed in order to gain an overview of how designs are implemented. From this I researched existing website designs, in order to create a presentation with my recommendations on the creative style for the new site.

I then presented the styles to the studio team, and presented my proposal for the designs and features that I thought were the strongest and the most suitable. Following this presentation I was tasked with creating a moodboard that compiled my favoured designs and website structure, and highlighting what content the site should contain.

Using the site map research that I had conducted I then finalised the site map for the website and started to compile the content for these sections. This was challenging to begin with, but it is great experience and means that I have had an input into all parts of the website creation.

Why use 3G Apps in Education?

The nature of education is changing and connectivity is the new essential for students.  As the learning environment changes, education organisations are adapting their approach to learning to enable today’s students to live, learn and thrive in a rapidly evolving ‘virtual’ world. 

This immediate and evolving process of adaption is required to meet the biggest challenge faced by the businesses of tomorrow, that of keeping pace with technology to maintain a competitive advantage.  With Students now having the ability to connect to information through mobile devices, mobile connectivity is presenting huge opportunities for education organisations to enhance the student learning experience and provide them with the skills required by the businesses of tomorrow.

One area of opportunity is the development of education specific 3G App’s.  These have the power to transform and promote learning by making the experience not only engaging and exciting, but one that is also unique to each student due to its mobile capabilities.  Apps also provide education organisations with the capability to rapidly adapt to the evolving learning requirements of students and if this information is used effectively, to build apps that make collaborative learning a reality.

Lauren’s Blog - Week Four of My Internship

This week I was given the opportunity to learn how to edit short films as part of a media project run by Perfect Circle.
This involved using a range of media software packages to connect and edit a series of film clips.
The software packages and Perfect Circle allowed me to exercise my creative talents, by creating captions and titles for different parts of the films and using transitional effects between scenes. I presented these films to the team and everybody remarked how the films flowed and looked very professional. I then passed these across to the Perfect Circle team to commence finishing and uploading on to the clients website platform.

Do you require support to secure funding for Social Marketing projects?

There might be less money in budgets this year and the pressures of forthcoming change, but that doesn’t mean that your communications plans should suffer . If you are missing out on bidding for funds due to lack of resources and support or need to stretch your budgets for a communication’s campaign, then Perfect Circle can provide you with the support you require to access the available funds and make existing budgets work harder for you.

Our support package includes a strategic social marketing proposal and utilises the support of leading nationally recognised professionals within Psychology, Mental Health and Cognitive Behavioural Therapy.

Our Award Winning experience of social marketing has reinforced the importance of applying recognised academic theory to the scoping and evaluation stages of a social marketing campaign. We provide a unique social marketing approach through our team that includes leading professionals within Psychology, Mental Health and Cognitive Behavioural Therapy. This ensures that our campaigns deliver significant levels of behavioural change and the results that our clients require.

Our support is available at no cost, so please just .(JavaScript must be enabled to view this email address) for a chat and we’ll do our best to provide you with the support you require to access the funding sources or provide maximum value from your budgets.

To find out more about the our social marketing campaigns then visit our social marketing page, review our latest news or .(JavaScript must be enabled to view this email address).

Lauren’s Blog - Week Three of My Internship

This week I got chance to help create a newsletter for an educational client of Perfect Circle. One of the designers had produced a newsletter layout and my job was to create articles using information from the client. I had to make sure the articles were written in a positive and inviting way in order to showcase the client.  I enjoyed this task as it was a new experience and it has been a while since I have had the opportunity to write in that style and format.

This week I was also given the task of sourcing promotional gifts for a client that could be personalised with their brand and given out at events and conferences. I was amazed at the variety of items available! However, I managed to research various products that I thought were the most appropriate and found the best prices for these on the Internet.

Next week I am looking forward to getting back into the website and sports equipment projects and can’t wait to see how they progress.

Lauren’s Blog - Week Two of My Internship

This week I presented mood boards to Oliver based on the research that I performed to review potential crossover technologies for a new range of sports equipment. We then had a meeting with the design team and initiated a market positioning exercise to align the brand identity of the new product range within their specific market. I also continued the benchmarking exercise and extended the scope of the project to review possible website designs for Perfect Cirle’s new brand site. I reviewed the site maps of the competition to understand what areas of expertise Perfect Circle can promote for their new website.  This information was then documented into a presentation which i gave to the Directors of Perfect Circle, this included a series of recommendations which were well recieved. 

This week I got the opportunity to attend a pilot launch of a new product developed by Perfect Circle.  Having being introduced to this new product and seeing Perfect Circle’s presentation first time, I was really interested in the impact that this product can make and it was great to be involved at such an early stage of this project.