Connect with millions of new customers via 3G apps

Profits at Apple jumped 69pc in the first three months of the year as consumers across the world continue to fall in love with the iPhone.  Apple said it sold about nine million units- more than double the figure from a year earlier.  And it shipped about ten million iPods and sold more than 300,000 of its iPad tablet computer, on its launch day in the US. The device goes on sale in Europe next month.

The continued success of Apple presents huge opportunities for businesses to connect with their customers by creating unique experiential connections via these 3G technologies. In today’s world, digital marketing channels are overlapping and fusing to bring brands and the brand experience closer to the customer.

A key driver for this new digital experience is Apple’s iPhone, iPod iTouch and iPad (coming to these shores soon!) and their customised apps that offer customers experiences that can transform their day to day reality. Studies show customers that adopt a brand as a result of an experiential connection are far more likely to remain loyal to it and to become brand advocates and 3G phones provide huge opportunities for brands to make that experiential connection a reality.

Large sectors of the market are without any 3G app representation and missing the opportunity to connect with millions of iPhone, iTouch, iPod and iPad users, and seize the opportunity that this new channel presents. This is leaving the way open for brands with vision and clarity to occupy the prized position of ‘first mover status’.

To take your position as a first mover in the market and generate those uniquely prized experiences that your customers demand, find out how Perfect Circle can create an army of brand advocates for your brand.

Or simply .(JavaScript must be enabled to view this email address)that details our latest and most exciting apps yet!! 

Marketing Internship Week five activities

This week I’ve produced a project plan for the company’s Twitter activity to make more people aware of the work of Perfect Circle. It’s been great to have had the responsibility of managing the company’s social networking profiles and to have developed them as its it will hopefully help the company develop a greater online presence.

Top 10 reasons to invest in e-mail marketing- Free guide

Many business owners that have a presence online use e-mail marketing to expand their business at a rapid pace.  It’s fast, reliable, cost effective and one of the most competent ways to get your message across and drive sales opportunities.

The right e-mail content, designed and built in the correct way that communicates a compelling proposition, can help deliver new customers and reignite opportunities with existing customers.  It can bring immediate results such as sales, downloads, registrations, enquiries, appointments, build awareness and strengthen your brands presence.

To help you understand how e-mail marketing can help your business, we’ve compiled a free guide that outlines the 10 reasons to invest in e-mail marketing.

Access the eBook to learn:

  • The power of 24/7 marketing
  • How to reduce your cost of converting sales
  • Why e-mail delivers more sales opportunities

.(JavaScript must be enabled to view this email address) or call 01706 373440 and chat through how we can make e-mail marketing work for your business.

Week four of my Marketing Internship!

With social networking accounts set up by myself for Perfect Circle, I’ve managed to source some information and examples of past and recent campaigns to upload and showcase on their Facebook profile. I’ve also been working on mock ups of background designs for their Twitter page, to help give it more of a brand identity and raise brand awareness. Oliver has asked for me to help him produce some copy for a couple of tenders he’s hoping to secure in the near future, this is quite important work so the pressure’s on! 

Do you require support to secure funding for Social Marketing projects?

There might be less money in budgets this year but that doesn’t mean that there isn’t funding available to fund your communications plans this year. There are a number of sources such as such as the Regional Innovation Funds and Perfect Circle has just supported a number of PCTs to bid for up to £50,000 of funding to support social marketing campaigns.

If you are missing out on bidding for these funds due to lack of resources and support, Perfect Circle can provide you with the support you require to access the available funds.

The support package includes a strategic social marketing proposal and utilises the support of leading nationally recognised professionals within Psychology, Mental Health and Cognitive Behavioural Therapy.

Our experience of social marketing has reinforced the importance of applying recognised academic theory to the scoping and evaluation stages of a social marketing campaign.  We provide a unique social marketing approach through our team that includes leading professionals within Psychology, Mental Health and Cognitive Behavioural Therapy.  This ensures that our campaigns deliver significant levels of behavioural change and the results that our clients require.

Our support is available at no cost, so please just .(JavaScript must be enabled to view this email address) for a chat and we’ll do our best to provide you with the support you require to access the funding sources.

To find out more about the our social marketing campaigns then visit our social marketing page or .(JavaScript must be enabled to view this email address).

Things I have been doing this week on my placement

This week I’ve helped the new business manager to source potential new clients and I’ve produced a database for Jennie to work through and contact, with new opportunities, hopefully something will come of it! I have also updated the presentation I produced for one of our clients and I’ve been invited to go along to the pitch with Oliver, so I think this will be an interesting insight into how the company sells their ideas to clients. The social networking project is starting to take shape; it will be a fresh and exciting campaign if we can get the client on board, so fingers crossed! 

Why use 3G Apps in Education?

The nature of education is changing and connectivity is the new essential for students.  As the learning environment changes, education organisations are adapting their approach to learning to enable today’s students to live, learn and thrive in a rapidly evolving ‘virtual’ world. 

This immediate and evolving process of adaption is required to meet the biggest challenge faced by the businesses of tomorrow, that of keeping pace with technology to maintain a competitive advantage.  With Students now having the ability to connect to information through mobile devices, mobile connectivity is presenting huge opportunities for education organisations to enhance the student learning experience and provide them with the skills required by the businesses of tomorrow.

One area of opportunity is the development of education specific 3G App’s.  These have the power to transform and promote learning by making the experience not only engaging and exciting, but one that is also unique to each student due to its mobile capabilities.  Apps also provide education organisations with the capability to rapidly adapt to the evolving learning requirements of students and if this information is used effectively, to build apps that make collaborative learning a reality.

My Internship blog week two

I’ve carried out a lot of research on social marketing and 3G apps to help the company with their e-mail marketing shots, which will hopefully drive new business and lead to more business opportunities for us. I’ve also been working on live briefs, which is great! I’ve been asked to *sensored word - inappropriate language* in the development of a clients new website, which we’re going to pitch to them and we’re also looking into helping another client gain a presence on Facebook and Twitter for an upcoming campaign.