Lauren’s Blog - Week Two of My Internship
This week I presented mood boards to Oliver based on the research that I performed to review potential crossover technologies for a new range of sports equipment. We then had a meeting with the design team and initiated a market positioning exercise to align the brand identity of the new product range within their specific market. I also continued the benchmarking exercise and extended the scope of the project to review possible website designs for Perfect Cirle’s new brand site. I reviewed the site maps of the competition to understand what areas of expertise Perfect Circle can promote for their new website. This information was then documented into a presentation which i gave to the Directors of Perfect Circle, this included a series of recommendations which were well recieved.
This week I got the opportunity to attend a pilot launch of a new product developed by Perfect Circle. Having being introduced to this new product and seeing Perfect Circle’s presentation first time, I was really interested in the impact that this product can make and it was great to be involved at such an early stage of this project.