Mental Health Social Marketing Campaign to Launch
Mental health problems cost the country an estimated £77billion a year in health care, benefits and lost productivity, with around one person in four experiencing mental illness at some point in their life and at any one time one person in six has a mental health problems.
To address these issues Perfect Circle is working alongside NHS Heywood, Middleton and Rochdale to help launch their (IAPT) Improve Access to Psychological Therapies programme, as part of a Government initiative to treat 900,000 more patients who suffer from depression and anxiety over the next three years. This IAPT social marketing campaign will launch towards the end of January 2010 and as usual will include a creative methods mix! For more information you can visit our case study page.