Rochdale Observer review ‘Use it don’t lose it’ Social Marketing Campaign
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FAMILY deaths, forgetfulness and celebrating a birthday are just some of the shocking excuses given by Rochdalians who fail to turn up for dental appointments and prompted Perfect Circle to work with NHS Heywood, Middleton and Rochdale PCT on its latest social marketing campaign.
In 2008, about 10 per cent of appointment slots at surgeries were left unused despite being booked by patients. For further information on the campaign read the article featured in the Rochdale Observer
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