How can you generate brand advocates that will increase your sales?

Studies show customers that adopt a brand as a result of an experiential connection are far more likely to remain loyal to it and to become brand advocates.

3G phones provide huge opportunities for brands to make that experiential connection a reality.

Today, it was announced that Apple have sold 8.7m iPhones in the three months to March 27 2010- more than double the number it sold in the same period last year- and their 4th Generation iPhone is due in the summer, with their iPad lauching imminently all backed by 20million iTouch sales.  All these platforms support 3G apps that can provide brands with the ability to make an experiential connection, build customer loyalty and generate brand advocates.

Their are large sectors of the market that remain unfilled. Manufacturing for example has been slow to seize the opportunity that this channel presents.

Many markets have no representation whatsoever, leaving the way open for brands with vision and clarity to occupy the prized position of ‘first mover status’.

To take your position as a first mover in the market and generate those uniquely prized experiences that your customers demand and see how Perfect Circle can create an army of brand advocates for your brand.

What I have been doing this week at Perfect Circle

This week I’ve been working on another online project and had experience of building a site map for the company’s potential new website. I have helped the designer by producing a mood board, which has interesting and innovative designs from a range of websites to help them gain a feel for what type of design they want for their website. I have also put my research skills into action by sourcing information relating to effective e-mail marketing practices and tips on how to build a successful website.

Finalist Global Social Marketing Awards 2010

Perfect Circle are delighted to have been selected as a finalist at the Global Social Marketing Awards 2010.  The nomination is for the Most Effective Creative Communications Campaign, for which we submitted our Burnage Media Arts College Social Marketing Campaign.  This highly prestigious awards event will separate the mediocre from those of truly outstandingly high caliber achievers, people who can really claim to be at the forefront of changing the world we live in

This award will be presented to the agency that is best able to demonstrate the most effective communications campaign- Hopefully that will be us!!! The Burnage Media Arts Campaign was a stand out campaign that possessed a strong focus on creative execution, pushed the boundaries of communications to achieve its objectives, including creative bus shelter wraps, to Bluetooth SMS, Interative Sonic Bus Shelters and ‘Real Life learning’ activities that involved the students of Burnage Media Arts College in Manchester.

Please keep your toes, fingers, and eyes crossed that we scoop the award so that we can continue to deliver our dream of successful people, living healthier lives in a sustainable world.

Graduate Internship week six

We have a new client on board so I’ve been working alongside Oliver to review their current prospectus and have logged in all the changes they want to see in the new prospectus, using Excel. I’ve also helped Jennie by sourcing more potential clients for her and have helped Dave to compile this information.

Connect with millions of new customers via 3G apps

Profits at Apple jumped 69pc in the first three months of the year as consumers across the world continue to fall in love with the iPhone.  Apple said it sold about nine million units- more than double the figure from a year earlier.  And it shipped about ten million iPods and sold more than 300,000 of its iPad tablet computer, on its launch day in the US. The device goes on sale in Europe next month.

The continued success of Apple presents huge opportunities for businesses to connect with their customers by creating unique experiential connections via these 3G technologies. In today’s world, digital marketing channels are overlapping and fusing to bring brands and the brand experience closer to the customer.

A key driver for this new digital experience is Apple’s iPhone, iPod iTouch and iPad (coming to these shores soon!) and their customised apps that offer customers experiences that can transform their day to day reality. Studies show customers that adopt a brand as a result of an experiential connection are far more likely to remain loyal to it and to become brand advocates and 3G phones provide huge opportunities for brands to make that experiential connection a reality.

Large sectors of the market are without any 3G app representation and missing the opportunity to connect with millions of iPhone, iTouch, iPod and iPad users, and seize the opportunity that this new channel presents. This is leaving the way open for brands with vision and clarity to occupy the prized position of ‘first mover status’.

To take your position as a first mover in the market and generate those uniquely prized experiences that your customers demand, find out how Perfect Circle can create an army of brand advocates for your brand.

Or simply .(JavaScript must be enabled to view this email address)that details our latest and most exciting apps yet!! 

Marketing Internship Week five activities

This week I’ve produced a project plan for the company’s Twitter activity to make more people aware of the work of Perfect Circle. It’s been great to have had the responsibility of managing the company’s social networking profiles and to have developed them as its it will hopefully help the company develop a greater online presence.

Top 10 reasons to invest in e-mail marketing- Free guide

Many business owners that have a presence online use e-mail marketing to expand their business at a rapid pace.  It’s fast, reliable, cost effective and one of the most competent ways to get your message across and drive sales opportunities.

The right e-mail content, designed and built in the correct way that communicates a compelling proposition, can help deliver new customers and reignite opportunities with existing customers.  It can bring immediate results such as sales, downloads, registrations, enquiries, appointments, build awareness and strengthen your brands presence.

To help you understand how e-mail marketing can help your business, we’ve compiled a free guide that outlines the 10 reasons to invest in e-mail marketing.

Access the eBook to learn:

  • The power of 24/7 marketing
  • How to reduce your cost of converting sales
  • Why e-mail delivers more sales opportunities

.(JavaScript must be enabled to view this email address) or call 01706 373440 and chat through how we can make e-mail marketing work for your business.

3G Apps in mHealth targeting Mental Health

Today’s online experiences have expanded beyond the traditional, browser-based portals to include social media and then expanded again to included the latest mobile devices.

The 3G network has enabled mobile applications to capture the imagination of many and created unprecedented excitement across many industries. The numbers are amazing; with 2.5
billion apps available to download in 2009 and 4.5 billion apps expected to be available to download in 2010.

One area of opportunity is Mobile health or mHealth. This is the use of IT and mobile telecommunications to monitor patients remotely, and could help governments, healthcare providers and healthcare commisioners reduce costs related to chronic diseases and improve the quality of life of their patients. mHealth applications include the use of mobile devices in collecting community and clinical health data, delivery of healthcare information to practitioners, researchers, and patients, real-time monitoring of patient vital signs, and direct provision of care via mobile telemedicine.

Following on from the IAPT communications campaign, Perfect Circle is working with a group of leading nationally recognised academic professionals within Psychology, Mental Health and Cognitive Behavioural Therapy to develop a range of 3G apps that will help those suffering from mental health issues.