My 60 Seconds HPV Outreach Activity

As part of the HPV campaign our outreach activity team targeted recreational and educational venues to directly communicate with the 15 - 18 year old target audience.  The team answered questions about the HPV vaccine programme and distributed the my60seconds leaflet that had further information about programme, including frequently asked questions. 

It also included information on incentive items (prizes) offered via the website promotion for best blog entry and how the target audience is also entered into a prize draw upon receipt of 3rd and final vaccine for the prizes such as 4 x tickets to a premier event at the M.E.N. Arena and a Saks Salon hair makeover.  Bluetooth SMS text messages were also distributed at the events and the recipients could access My60seconds.co.uk to find out more information. 

Visit our case study section that explains that background to the campaign.

Wardle High School 6th Form Prospectus

Wardle High School is a comprehensive foundation school for young people aged from 11 to 18 years. The school opened in September 1977 and has grown into a popular school with a strong academic record and a positive reputation within the local community.  Perfect Circle has worked with Wardle High School for many years and recently helped them to develop their latest 6th Form Prospectus that would communicate their leading position within the area for 6th Form provision.  From working with the students on a photoshoot, through to developing a design that matched the students design requirements, Perfect Circle created a Prospectus that the School feels communicates their unique positioning.

If you would like to discuss Perfect Circle developing a prospectus or brochure for your Academy, College, School or Sixth Form then please e-mail .(JavaScript must be enabled to view this email address)

NHS Bury HPV Social Marketing Campaign Launched Oct 09

NHS Bury commissioned Perfect Circle to develop a social marketing campaign that would to enable females in the borough aged 12 - 13 and 15 - 18 to receive the first of three doses of the HPV vaccine by the end of November 2009 and completing the course over the following seven months.The campaign was required to inform target audience how to get the HPV vaccination Immunization, educate the target audience regarding the immunisation process and to reinforce the importance of receiving three doses of the vaccine within a six month period in order to provide optimum protection. 

The campaign that has been created has used a methods mix that will raise awareness of HPV vaccines via the use of innovative media formats that elevate the HPV campaign above the identified competition.  These include outreach activity, my60seconds.co.uk, Bluetooth SMS and much more!  The campaign also had to engage with the target audience by providing incentives to facilitate the exchange process and encourage a positive change behaviour and would be coordinated with the communication systems of health service providers to ensure that the HPV vaccine programme is accessible and attainable.

For further information on the social marketing campaign or to access a current case study then please e-mail .(JavaScript must be enabled to view this email address)

Visit our case study section that explains that background to the campaign.

My 60 seconds HPV Social Marketing Campaign Launch

NHS Bury have commissioned Perfect Circle to develop a social marketing to raise awareness of the HPV vaccination and to encourage the take-up rate with girls and young women.

The campaign launches in October 2009, more news coming soon - for more information visit My60seconds.co.uk

Visit our case study section that explains that background to the campaign.

New Charter Academy delivers new prospectus

Perfect Circle worked with New Charter Academy to communicate through new prospectus their status as a specialist Business and Enterprise, and Sports Academy.  We developed a design to reflected their innovative vision for secondary education in Tameside, a vision that is about more than education, where students learn and achieve in a diverse and caring community in which every child is known as an individual.

If you would like to discuss Perfect Circle developing a prospectus or brochure for your Academy, College, School or Sixth Form then please e-mail .(JavaScript must be enabled to view this email address)

Delivering Efficient Print Solutions

Established for over 20 years, Altodigital is one of the largest independent suppliers of advanced office solutions in the UK.  Perfect Circle worked with Altodigital to develop their direct marketing strategy and enable them to communicate their key USP’s of significantly reducing an organisations carbon footprint and also reducing their print costs.  Perfect Circle is committed to working with any organisation that has the ability to contribute towards our dream of successful people, leading health lives in a sustainable environment.

If you would like to discuss Perfect Circle developing your direct marketing strategy then please e-mail .(JavaScript must be enabled to view this email address)

Perfect Circle meets Seth Godin

SETH GODIN is a bestselling author, entrepreneur and agent of change, holding an MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.

He’s also the author of ten books, one of his most recent, Purple Cow, was a New York Times and Wall Street Journal bestseller.  It’s all about how companies can transform themselves by becoming remarkable which links with our brand development process of PlayTime. Plus, as a bestselling author around the world he’s changed the way people think about marketing, change and work.

A pretty remarkable chap in the world of marketing!!

So when we had the chance to hear him speak in London, on one of his rare sojourns from New York, it was a chance that we could not miss, so we left Manchester on the first available train!  And was it worth it? Well see for yourself via the Seth in London recording….enjoy. 

How to develop a habit

Habit forming occurs after 66 days.

That was the average time it took for volunteers in a study to begin doing automatically something they had adopted as a daily duty, such as eating fruit with their lunch or going for a run before dinner.

It means if you make a New Year’s resolution to exercise or eat healthily and do it daily until March 7, it is likely to stick. In the research, being reported in the European Journal of Social Psychology, the researchers set out to investigate how long it took for the repetition of behaviour to reach a stage of ‘automacity’, where it is performed whenever the situation is encountered without thinking, awareness or intention.

The volunteers who took part in the study were asked to choose a healthy eating, drinking or exercise behaviour that they would like to make into a habit. It had to be done in response to a particular cue, such as eating a piece of fruit with lunch, drinking a bottle of water with lunch, or running for 15 minutes before dinner. Participants were asked to try to carry out the behaviour every day.  Each day they also completed a test designed to measure features of habits which are central to automaticity, including lack of awareness and lack of control. Results showed that whilst the average time to form a habit was 66 days, more complex behaviours took longer, whilst an exercise habit took longer to form than a healthy eating or drinking habit.

So each member of our team is going to give it a try…..and see what happens!