Nov

20

2019

What Role Does Automation Play in Behaviour Change Marketing?

On average 51% of companies are currently using Marketing automation. Artificial Intelligence and Marketing Automation are having a significant impact on behaviour change marketing, they are changing the way we communicate and are driving change. Using behaviour change techniques in a campaign is an effective way to nudge people towards changing...
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Sep

12

2019

Digital Marketing Tactics that Drive Behaviour Change

Mobile phones and social media have become ingrained in our everyday lives, with 45 million social media users and an estimated 94% of adults in the UK owning a mobile phone. Digital marketing tactics are becoming an essential part of behaviour change campaigns. When it comes to Behaviour Change marketing, one of...
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Nov

20

2018

Which Strategies Motivate Behaviour Change?

An important part of social marketing is raising awareness of the issue at the heart of your social marketing campaign. And while raising awareness is the first step in any social marketing campaign the main objective is behaviour change. Whether your social or behaviour change marketing campaign is designed to...
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Feb

23

2018

How can Video Content be Used Across the Funnel in Social Marketing?

Video content can be used to attract 3x more visitors to your website. Video content is easy to digest and visually stimulating and is one of the most effective ways to communicate with your target audience to change behaviours. The ability to get your key messages across quickly and engage...
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Jun

18

2017

What makes a person change their behaviour through social marketing?

Scientists and psychologists have spent an eternity trying to understand human behaviours and much ground has been gained. We are unique individuals that behave in unique ways, but it’s by analysing this behaviour over time, that marketing professionals now understand what works (and what doesn’t) when creating and...
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