How can I deliver social marketing campaigns on a budget?

Social marketing has enjoyed widespread success over the past decade. Widely adopted by the healthcare sector, education, business2business, sports clubs and other industries, it focuses on changing specific behaviours, over a sustained period. So it’s all good news, but how do you go about delivering a high impact,...
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How much do social marketing campaigns cost?

You’ve read about social marketing campaigns, think the approach could work for you, and done some initial market research. But the real question is: how affordable is a social marketing project for your business or organisation? How do you start to appreciate if it’s feasible from a cost...
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Is it expensive to deliver a social marketing campaign?

One of the first things people ask when it comes to social marketing campaigns is: “How much?” It makes them feel like they are in control, so they can judge whether to proceed, and if a social marketing project is both feasible and affordable. Is social marketing expensive to deliver? ...
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