Are football clubs using the social marketing approach?

Behavioural change marketing is now being used by Premier & League football clubs across the UK to help deliver positive social programmes that encourage young people, supporters and fans to aim high, pursue their dreams and be the best they can be. From simple education campaigns, to funded employability programmes, there...
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5 ways football foundations are raising aspirations in young people

Young people are difficult to impress at the best of times! But football clubs (from the premier league and other leagues) are in the unique position of being able to raise aspirations and tackle some deep-rooted social issues, because young people are so passionate about the game. Football Foundations are...
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MD 0 - 1 Princes Trust

Goalkeeping is a Wednesday night 5-aside passion for our MD (on which if you have a 5 a-side team that fancies a challenge then just let us know) so when one of our clients, North Lancs PCT were short of a goalie to challenge an 11-aside Princes Trust team in a...
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