What is the ‘Total Process Planning Model’ (for social marketing)?

The marketing industry is good at labelling things. If you haven’t heard of the Total Process Planning Model (for social marketing campaigns), you could, therefore, be forgiven. What is the Total Process Planning Model? Social marketing campaigns have 5 core elements. These are (1) The scope, (2) Development (3) Implementation (4) Evaluation and (5) Follow-up....
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How can social marketing campaigns change a person’s behaviour?

The people we live with, our families and friends, social media, role models and sports personalities, all these people influence what we think and feel, and ultimately how we behave. But how do you go about changing someone’s behaviour, attitudes and choices - for the better? Understanding human psychology...
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What is a social marketing approach?

Social marketing is a proven approach used to develop activities aimed at changing or maintaining people's behaviours for the benefit of individuals and society as a whole. Combining ideas from commercial marketing and the modern social sciences, and championed by the NHS in their health marketing strategies, social marketing is...
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