Nov

20

2018

Which Strategies Motivate Behaviour Change?

An important part of social marketing is raising awareness of the issue at the heart of your social marketing campaign. And while raising awareness is the first step in any social marketing campaign the main objective is behaviour change. Whether your social or behaviour change marketing campaign is designed to...
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Oct

16

2018

How is Marketing Automation Changing Healthcare Marketing?

Marketing Automation has helped transform the communication activities of organisations in many industries and Healthcare marketing is the latest to be transformed. A study has suggested that more than two-thirds of patients prefer digital communications from their healthcare provider over those sent via post. Organisations in the healthcare sector that...
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Aug

9

2018

Which National Health Campaigns Take Place in September 2018?

National health or behaviour change campaigns not only help to raise awareness of important health issues or promote healthier lifestyles, but they can also save lives. Increasing awareness can help to better educate people on the signs and symptoms of illnesses and encourage them to seek medical advice and treatment...
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Feb

23

2018

How can Video Content be Used Across the Funnel in Social Marketing?

Video content can be used to attract 3x more visitors to your website. Video content is easy to digest and visually stimulating and is one of the most effective ways to communicate with your target audience to change behaviours. The ability to get your key messages across quickly and engage...
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Nov

30

2017

How can you Inspire Action with Behaviour Change Marketing?

Behaviour Change Marketing and Social Marketing is designed using principles from commercial marketing and the social sciences to help people change their behaviours for the better. Behaviour Change Marketing can be a highly effective method of inspiring action and evoking change. Whether you want to inspire someone to change their...
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May

2

2017

Is social marketing just another label?

Social marketing agencies have become really busy of late. But what exactly is social marketing and why are so many industries using it to initiate behavioural change? Is it just another confusing label invented by the creative industry, or is there more to it than meets the eye? Delivering behavioural...
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Jan

23

2017

Marketing with a social conscience

Do you ever think about the consequences of your actions? Just lately, there’s been a major shift back to social responsibility. And why not… if we all cared a bit more about the social consequences of our actions, perhaps we could all live in a better world. Evidence is...
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Jan

12

2017

Social marketing: a framework for change?

It’s only by understanding your target audience - who they are, what they need and what influences their behaviour and lifestyle choices, that social marketing health and social marketing education agencies can deliver social marketing campaigns that improve lives. So what is social marketing and can it really be...
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Mar

1

2016

Do you require support to secure funding for Social Marketing projects?

There might be less money in budgets this year and the pressures of forthcoming change, but that doesn’t mean that your communications plans should suffer . If you are missing out on bidding for funds due to lack of resources and support or need to stretch your budgets for a...
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Oct

29

2014

Game of Chance Tournament Success. Legal Highs

A football tournament organised by Perfect Circle as part the ‘Game of Chance’ Campaign to promote knowledge of the risks around legal highs attracted 12 teams and was won by Iffley Harriers (Pictured). The event, which was held at St Gregory the Great Catholic School, Oxford on the 29th Oct was...
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Which Strategies Motivate Behaviour Change?
How is Marketing Automation Changing Healthcare Marketing?
Which National Health Campaigns Take Place in September 2018?
How can Video Content be Used Across the Funnel in Social Marketing?

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