Feb

27

2019

How can changing peoples attitudes about recycling help councils save money?

England’s ‘waste from households’ recycling rate has fallen following an increase in the previous year. Leading Councils to ask how can they change peoples attitudes about recycling? The decline in recycling rates means that local authorities will see an increase in their costs, as the more households throw away...
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Jan

17

2019

Why are Real-Life Stories Important in Behaviour Change Campaigns?

We are exposed to stories every day in our lives from adverts to newspapers and our favourite TV programmes. Using real-life stories as part of a behaviour change campaign can be highly effective and can help people action positive behaviour change. Making real-life stories part of your behaviour change campaign...
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Dec

17

2018

Why the New Year is the Perfect Time to Launch a Behaviour Change Campaign

For many, the start of a new year brings renewed motivation for personal change and an opportunity to reassess and re-engage with our health and lifestyle. From giving up alcohol or smoking to eating a healthier diet and getting more exercise, many of us make New Year’s resolutions. Which...
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Nov

20

2018

Which Strategies Motivate Behaviour Change?

An important part of social marketing is raising awareness of the issue at the heart of your social marketing campaign. And while raising awareness is the first step in any social marketing campaign the main objective is behaviour change. Whether your social or behaviour change marketing campaign is designed to...
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Aug

9

2018

Which National Health Campaigns Take Place in September 2018?

National health or behaviour change campaigns not only help to raise awareness of important health issues or promote healthier lifestyles, but they can also save lives. Increasing awareness can help to better educate people on the signs and symptoms of illnesses and encourage them to seek medical advice and treatment...
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Nov

30

2017

How can you Inspire Action with Behaviour Change Marketing?

Behaviour Change Marketing and Social Marketing is designed using principles from commercial marketing and the social sciences to help people change their behaviours for the better. Behaviour Change Marketing can be a highly effective method of inspiring action and evoking change. Whether you want to inspire someone to change their...
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Sep

22

2017

Using downloadable content to change behaviours

When it comes to influencing the opinion of a person in a specific target group, quality downloadable premium content can make a huge difference. But what is it, and why are more creative agencies using it, to engage and connect with people on a level that motivates behaviour change? Why...
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Aug

21

2017

Which social marketing tools should I use on a campaign?

From examining how people behave, to understanding why they do it, who influences them and how incentives can be introduced to positively influence this behaviour, social marketing is a powerful tool. But a social marketing approach is completely lost, if you don’t properly understand and apply the right tools. ...
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Jun

30

2017

What are behavioural insights?

Behavioural insights are part of a social marketing approach, used to generate policies and behavioural change campaigns that are smarter, simpler and highly effective. We are all different and unique In an ideal world, we would all behave in exactly the same way – we’d all make logical decisions particularly...
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Jun

4

2017

What is a social marketing approach?

Social marketing is a proven approach used to develop activities aimed at changing or maintaining people's behaviours for the benefit of individuals and society as a whole. Combining ideas from commercial marketing and the modern social sciences, and championed by the NHS in their health marketing strategies, social marketing is...
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How can changing peoples attitudes about recycling help councils save money?
Why are Real-Life Stories Important in Behaviour Change Campaigns?
Why the New Year is the Perfect Time to Launch a Behaviour...
Which Strategies Motivate Behaviour Change?

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