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Aug
26
2021
Why is Research Critical in Behaviour Change Marketing?
Women make or influence 85% of all purchasing decisions and 80% of the healthcare decisions for their family. Understanding what or who can affect your audience is why thorough research is critical in behaviour change marketing. Research is a vital component of any marketing strategy, but when it comes to behaviour change... Read More-03_500_350_c1.jpg)
Oct
23
2020
What Role Does Automation Play in Behaviour Change Marketing?
On average 51% of companies are currently using Marketing automation. Artificial Intelligence and Marketing Automation are having a significant impact on behaviour change marketing, they are changing the way we communicate and are driving change. Using behaviour change techniques in a campaign is an effective way to nudge people towards changing... Read More_v2-03_500_350_c1.jpg)
Dec
18
2019
Is Facebook Part of your Behaviour Change Strategy?
According to Statista, approximately 36 million people in the UK use Facebook and by 2022 this is expected to reach in excess of 42 million. Given its popularity and how it has become a part of our everyday lives, it is an ideal platform to help drive positive behaviour change. Implementing a successful... Read More-02_500_350_c1.jpg)
Apr
23
2019
How Can Changing Peoples Attitudes About Recycling Help Councils Save Money?
England’s ‘waste from households’ recycling rate has fallen following an increase in the previous year. Leading Councils to ask how can they change peoples attitudes about recycling? The decline in recycling rates means that local authorities will see an increase in their costs, as the more households throw away... Read More
Jan
17
2019
Why are Real-Life Stories Important in Behaviour Change Campaigns?
We are exposed to stories every day in our lives from adverts to newspapers and our favourite TV programmes. Using real-life stories as part of a behaviour change campaign can be highly effective and can help people action positive behaviour change. Making real-life stories part of your behaviour change campaign... Read More
Dec
17
2018
Why the New Year is the Perfect Time to Launch a Behaviour Change Campaign
For many, the start of a new year brings renewed motivation for personal change and an opportunity to reassess and re-engage with our health and lifestyle. From giving up alcohol or smoking to eating a healthier diet and getting more exercise, many of us make New Year’s resolutions. Which... Read More
Nov
20
2018
Which Strategies Motivate Behaviour Change?
An important part of social marketing is raising awareness of the issue at the heart of your social marketing campaign. And while raising awareness is the first step in any social marketing campaign the main objective is behaviour change. Whether your social or behaviour change marketing campaign is designed to... Read More-05_500_350_c1.jpg)
Aug
9
2018
Which National Health Campaigns Take Place in September 2018?
National health or behaviour change campaigns not only help to raise awareness of important health issues or promote healthier lifestyles, but they can also save lives. Increasing awareness can help to better educate people on the signs and symptoms of illnesses and encourage them to seek medical advice and treatment... Read More
Nov
30
2017
How can you Inspire Action with Behaviour Change Marketing?
Behaviour Change Marketing and Social Marketing is designed using principles from commercial marketing and the social sciences to help people change their behaviours for the better. Behaviour Change Marketing can be a highly effective method of inspiring action and evoking change. Whether you want to inspire someone to change their... Read More
Sep
22
2017
Using downloadable content to change behaviours
When it comes to influencing the opinion of a person in a specific target group, quality downloadable premium content can make a huge difference. But what is it, and why are more creative agencies using it, to engage and connect with people on a level that motivates behaviour change? Why... Read More
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