Posted by TeamPC on 23 Jul 2017
New marketing automation software is transforming the way social marketing agencies work.
For many years, this type of software has been used in the B2B world, to gather online intelligence about specific browsers, so that businesses can approach customers online, knowing something of their interests, concerns and even things like purchasing history.
New possibilities in the world of social marketing
This same technology is now been well adopted at Perfect Circle, a charity marketing agency, London and a Sharpspring ‘Silver Certified’ Marketing Automation expert It completely changes what’s possible in terms of capturing target data and using it to provide ‘customised marketing messages’. This approach has the capability to influence and change behaviours on a scale previously unknown.
How is data captured?
Behavioural software sits behind a website and gathers visitor intelligence. This is then converted into email addresses that can be tracked across multiple channels and devices. This provides accurate data about people that can be refined over time.
Customised experiences that identify with specific behaviours
The most exciting prospect is that you can customise experiences, knowing that the content will be relevant and, therefore, more likely to influence behaviours.
Dealing with health concerns and issues
For example, if a visitor to your website is regularly looking at exercises to tackle weight gain, you can send that person details of slimming regimes, local clinics, obesity blogs, invites to take part in live webchats and so on. As you get to know them and they start to take an interest, there is much more opportunity for helping them to deal with the health issue that they have, and to encourage positive behaviour change, leading to lifestyle benefits.
Automated software streamlines social marketing projects
And the great beauty of capturing online data automatically is that is makes best use of resources, finance, manpower and expertise. With a fully automated targeting and delivery mechanism working as part of a social marketing project, the sky’s the limit in terms of what can be achieved.
We’re Perfect Circle – an open and honest social marketing agency that delivers life changing behavioural change campaigns. Visit us online at perfect-circle.co.uk
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