Driving Social Change with Marketing

In our interconnected world, marketing’s reach goes beyond traditional commercial advertising—it is a powerful vehicle for societal improvement. Social change marketing harnesses marketing techniques not to sell products but to influence public behaviours and societal attitudes towards more positive outcomes. This strategic application of marketing tools and theories... Read More

Creating Engaging Content That Inspires Change

The goal of behaviour change marketing is to inspire and facilitate positive lifestyle changes. This goes beyond traditional marketing, which often focuses on product consumption. Instead, behaviour change marketing seeks to benefit the community and individual behaviours. Crafting content that engages and motivates people to alter their lifestyles requires a... Read More

Campaign Spotlight: Every Mind Matters

Mental health is a huge concern for many people. Seeing this need, Public Health England started the Every Mind Matters campaign. This campaign shows how behaviour change marketing can help raise mental health awareness and give people practical tools to manage their wellbeing. Understanding the Audience The Every Mind Matters... Read More

Creating Healthier and Happier Communities with Behaviour Change Marketing

In our busy world, it’s important to help communities live healthier and happier lives. One way to do this is through behaviour change marketing. This isn’t about selling products; it’s about encouraging people to make better lifestyle choices that stick. What Does Behaviour Change Marketing Do? Behaviour... Read More

Advanced Research Techniques in Marketing for Behaviour Change

In marketing aimed at encouraging big life changes, like stopping smoking or eating healthier, understanding why people do what they do is essential. Using advanced research techniques such as co-creation workshops helps marketers understand these motivations, providing a strong foundation for campaigns that truly encourage positive actions. How Insight Generation... Read More

Leveraging Co-Creation Workshops for Deeper Understanding in Behaviour Change

In behaviour change marketing, the aim is to encourage people to make better choices, like quitting drinking or exercising more. It’s vital to really understand why people act the way they do. Co-creation workshops are a brilliant way to get to the heart of these issues. These workshops aren’... Read More

Future Trends in Behaviour Change Marketing: Innovations and Predictions for the Next Decade

As we head into 2024, behaviour change marketing is set to undergo significant transformations. These changes will be strongly influenced by technological advancements, shifts in consumer attitudes and a better understanding of what motivates us psychologically. Behaviour change marketing remains crucial for promoting healthier lifestyles and driving environmental sustainability and social... Read More

Campaign Spotlight: Men’s Health Week

As experts in behaviour change campaigns, we are always keeping an eye out for the latest public health campaigns that are running. The recent one to capture our attention is Men’s Health Week. Men’s Health Week from the Men’s Health Forum runs from the 12-18th June... Read More

Campaign Spotlight: New Better Health Campaign

As experts in health campaigns in the North West, we are always keeping an eye out on the campaigns that are out there and the latest one to catch our eye is the new Better Health Campaign. The new Better Health marketing campaign from the UK Government aims to help... Read More

Why Behavioural Science Matters in Social Change Marketing

When it comes to social change or behaviour change marketing, it is essential to understand human behaviour. Why do we make certain decisions or behave in a certain way? This is where behavioural science comes in. Behavioural science is the study of human behaviour covering everything from decision-making to the... Read More