Nestlé Purina and Partners Pilot a New Approach to Dog Obesity

This is the first in a three-part blog series following the journey of a project helping to tackle dog obesity in a new way. In this opening blog, we share how Perfect Circle collaborated with Nestlé Purina and the University of Sheffield to develop the dog obesity health pack that... Read More

How Behaviour Change Helps Organisations Achieve Net-Zero Goals

Setting a net-zero target gives an organisation something important to work towards. Reaching it, however, involves more than targets, technology and changes to infrastructure. It also depends on the choices people make every day. From how employees travel and use energy to the products teams buy and the suppliers they... Read More

Why Co-Creation Leads to Better Long-Term Outcomes

The strongest ideas don’t always come from a single person or team. Often, they develop when people with different experiences, knowledge and priorities have the opportunity to shape them together. That’s the thinking behind co-creation. Rather than developing a solution and asking for feedback once the direction has... Read More

How culture-led regeneration creates stronger communities

Across the UK, councils are investing millions in regeneration projects, but creating stronger communities requires more than new buildings and infrastructure. While physical improvements remain important, many local authorities are recognising that thriving places are built around people, identity and community. That’s why culture-led regeneration is increasingly important in... Read More

Why sustainable manufacturing needs more than technology to succeed

The manufacturing sector is changing rapidly as organisations face growing pressure to reduce emissions, improve ESG performance, increase efficiency and respond to evolving sustainability expectations. Across the UK and beyond, businesses are investing heavily in automation, advanced materials, digital transformation and low-carbon innovation as they prepare for the future. Technology... Read More

How behavioural insight strengthens the social side of ESG

ESG is now part of everyday business conversation. Most organisations have clear environmental targets and governance frameworks in place, and reporting has become far more sophisticated over the past few years. But the social side of ESG still tends to be the hardest to pin down, and even harder to... Read More

From Community Ideas to a Town-Wide Festival: Bringing FAB to Life in Rochdale

From Community Ideas to a Town-Wide Festival: Bringing FAB to Life in Rochdale What began as a creative co-creation process has now evolved into a public-facing cultural festival celebrating the voices, creativity and identity of young people across Rochdale. Working alongside Rochdale Creates, Perfect Circle supported the development of the... Read More

The Role of Local Identity in Successful Placemaking Projects

Placemaking is about far more than designing attractive spaces. At its heart, it’s about creating places that people recognise, connect with and feel proud to call their own. This is why local identity plays such an important role in successful placemaking projects. When developments reflect the character, culture and... Read More

Co-creation workshops vs traditional consultation

Organisations often use consultation to improve results, but more are now choosing co-creation workshops for a more collaborative and effective approach. Both methods gather insights, but they work differently and lead to different outcomes. Knowing how co-creation compares to traditional consultation can help you pick the best option for your... Read More

The Next Evolution of Digital Engagement: From Websites to Conversations

For more than two decades, websites have served primarily as digital brochures places where organisations publish information and visitors search for what they need. In most cases, interaction has been limited to navigation and search. Marketing automation improved this model by helping organisations deliver the right content to the right... Read More