Mar

14

2017

Social marketing effectiveness: the facts

Everyone is talking about social marketing and how it can change people’s behaviour.  But does it work?  The National Social Marketing Centre (NSMC) has got its finger on the pulse and has produced lots of guidance quantifying the benefits. Getting to grips with everyday lives and concerns ...
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Mar

2

2017

Social v social media marketing – key differences

Facebook, Twitter, MySpace, Flickr, Instagram, SnapChat you name it, we’re on it.  Social media marketing is big business and we can’t get enough of it! There are masses of media agencies that specialise in delivering content to our socially addicted world.  What of social marketing then?...
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Feb

22

2017

Successful elements of social marketing campaigns

Social marketing campaigns are being widely used by the NHS as part of its healthcare marketing strategies.  As more and more successes are reported, other industries with a wider health and education bias are starting to sit up and take note. Different elements, working together Successful social marketing campaigns...
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Feb

7

2017

How social marketing has benefited the healthcare sector

Whether it’s waiting periods, transfer delays, or failure to recoup costs, the healthcare sector gets lots of bad press.  For years though, the NHS has been using effective social marketing campaigns to initiate and sustain behaviour change in ‘at risk’ communities. This is one success story that deserves...
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Jan

23

2017

Marketing with a social conscience

Do you ever think about the consequences of your actions?  Just lately, there’s been a major shift back to social responsibility.  And why not… if we all cared a bit more about the social consequences of our actions, perhaps we could all live in a better world....
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Jan

12

2017

Social marketing: a framework for change?

It’s only by understanding your target audience - who they are, what they need and what influences their behaviour and lifestyle choices, that social marketing health and social marketing education agencies can deliver social marketing campaigns that improve lives. So what is social marketing and can it really be...
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Dec

1

2016

Creating Apps for Health

Mobile health or mHealth is a huge area of opportunity for Health Professional. mHealth is the use of IT and mobile telecommunications to monitor patients remotely, and could help governments, healthcare providers and healthcare commissioners reduce costs related to chronic diseases and improve the quality of life of their patients. ...
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Oct

26

2016

Men’s Health - Football & the community

If you’re a MAN between 30 – 74 years of age then tackling your health has never been easier, following the launch of the Tackle Your Health, social marketing campaign, commissioned by Telford & Wrekin Council and managed by social marketing agency Perfect Circle. This innovative campaign is designed to direct men 3...
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Jun

14

2016

Legal Highs & Oxfordshire County Council

‘Legal Highs’ are substances designed to imitate the effects of classified drugs such as cocaine and ecstasy. They are available on the highstreet and online, as ‘Legal’ Highs’ cannot be sold for human consumption they are usually sold as bath salts, plant food and research chemicals. The Centre for Social...
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Mar

1

2016

Do you require support to secure funding for Social Marketing projects?

There might be less money in budgets this year and the pressures of forthcoming change, but that doesn’t mean that your communications plans should suffer . If you are missing out on bidding for funds due to lack of resources and support or need to stretch your budgets for a...
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