Oct

16

2018

How is Marketing Automation Changing Healthcare Marketing?

Marketing Automation has helped transform the communication activities of organisations in many industries and Healthcare marketing is the latest to be transformed. A study has suggested that more than two-thirds of patients prefer digital communications from their healthcare provider over those sent via post. Organisations in the healthcare sector that...
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Aug

9

2018

Which National Health Campaigns Take Place in September 2018?

National health or behaviour change campaigns not only help to raise awareness of important health issues or promote healthier lifestyles, but they can also save lives. Increasing awareness can help to better educate people on the signs and symptoms of illnesses and encourage them to seek medical advice and treatment...
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Feb

23

2018

How can Video Content be Used Across the Funnel in Social Marketing?

Video content can be used to attract 3x more visitors to your website. Video content is easy to digest and visually stimulating and is one of the most effective ways to communicate with your target audience to change behaviours. The ability to get your key messages across quickly and engage...
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Nov

30

2017

How can you Inspire Action with Behaviour Change Marketing?

Behaviour Change Marketing and Social Marketing is designed using principles from commercial marketing and the social sciences to help people change their behaviours for the better. Behaviour Change Marketing can be a highly effective method of inspiring action and evoking change. Whether you want to inspire someone to change their...
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Sep

25

2017

How videos can be used in social marketing to change behaviours, save lives, money and resources

When was the last time you watched a video on your tablet or phone? The chances are within the last 24 hours you will have downloaded a film of some sort – whether that be on the way home from work, on the train, waiting for the bus, or in the comfort...
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Sep

22

2017

Using downloadable content to change behaviours

When it comes to influencing the opinion of a person in a specific target group, quality downloadable premium content can make a huge difference.  But what is it, and why are more creative agencies using it, to engage and connect with people on a level that motivates behaviour change? ...
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Sep

18

2017

What are stakeholders and why are they integral to the success of a social marketing campaign?

Social marketing will only be successful in delivering behavioural change, if you involve people, or entire communities that are outside of your immediate steering, or management group.  These are people that have an interest in what you are doing, often involving wide-ranging groups of diverse stakeholders. Identify who these...
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Sep

12

2017

What social theories are involved with social marketing campaigns?

Why do we behave as we do? If marketers could get to grips with that, think about the impact a social marketing project might have.  Based on the latest thinking about social theories, social marketing is focused on tackling social behaviours in ways that have proven to be highly...
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Sep

6

2017

The North and South divide - health inequality exposed

The UK is facing a health inequality crisis.  If you live in the North you are 20% more likely to die prematurely (before the age of 75), than if you live in the South.  How can this be progress? Research study by the University of Manchester paints a bleak picture ...
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Sep

4

2017

Top 5 videos to use on a behavioural marketing campaign

The internet is a wonderful thing – it opens up a new world of creative opportunities and possibilities.  This is particularly true when it comes to video marketing. There is an upward trend toward people consuming online video content.  This is why more and more behaviour marketing agencies like...
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How is Marketing Automation Changing Healthcare Marketing?
Which National Health Campaigns Take Place in September 2018?
How can Video Content be Used Across the Funnel in Social Marketing?
How can you Inspire Action with Behaviour Change Marketing?

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