Sep

25

2017

How videos can be used in social marketing to change behaviours, save lives, money and resources

When was the last time you watched a video on your tablet or phone? The chances are within the last 24 hours you will have downloaded a film of some sort – whether that be on the way home from work, on the train, waiting for the bus, or in the comfort...
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Sep

22

2017

Using downloadable content to change behaviours

When it comes to influencing the opinion of a person in a specific target group, quality downloadable premium content can make a huge difference.  But what is it, and why are more creative agencies using it, to engage and connect with people on a level that motivates behaviour change? ...
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Sep

18

2017

What are stakeholders and why are they integral to the success of a social marketing campaign?

Social marketing will only be successful in delivering behavioural change, if you involve people, or entire communities that are outside of your immediate steering, or management group.  These are people that have an interest in what you are doing, often involving wide-ranging groups of diverse stakeholders. Identify who these...
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Sep

12

2017

What social theories are involved with social marketing campaigns?

Why do we behave as we do? If marketers could get to grips with that, think about the impact a social marketing project might have.  Based on the latest thinking about social theories, social marketing is focused on tackling social behaviours in ways that have proven to be highly...
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Sep

6

2017

The North and South divide - health inequality exposed

The UK is facing a health inequality crisis.  If you live in the North you are 20% more likely to die prematurely (before the age of 75), than if you live in the South.  How can this be progress? Research study by the University of Manchester paints a bleak picture ...
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Sep

4

2017

Top 5 videos to use on a behavioural marketing campaign

The internet is a wonderful thing – it opens up a new world of creative opportunities and possibilities.  This is particularly true when it comes to video marketing. There is an upward trend toward people consuming online video content.  This is why more and more behaviour marketing agencies like...
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Sep

3

2017

Social marketing: using desktop research v paid for research?

To be successful, social marketing agencies must first get to grips with their target audience.  In fact this doesn’t just relate to social projects, it’s a fundamental principle of any form of marketing.  So how do you go about understanding your target audience and seeing things...
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Sep

1

2017

Are the best behaviour change marketing agencies, based in London?

London is a hive of industry. It’s where Government is based, decisions are made, and many businesses decide to base their HQ.  Affluence is high, salaries even higher and people generally go there for the fast pace of life.  But is it a generalisation to suggest that...
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Aug

31

2017

Who creates videos for social marketing campaigns?

Video is big - huge in fact.  And it’s everywhere!  On Facebook, Twitter, websites and other online platforms.  Why do we prefer videos?  Because they are imaginative, easy to watch, very accessible, teach us things, entertain us, and above all else, excite our minds. ...
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Aug

31

2017

Who are the best social marketing agencies in the UK?

When you are considering a social marketing strategy, you need to do more than just ask your agency how good they are, you need to get beneath their skin and find out what they can really do! Believe in your agency Most social marketing agencies like to think they are...
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