May

24

2017

Is social marketing the NHS’s secret weapon?

If only we could bottle ‘the power to achieve’.  Whether it’s a talent, set of skills, or technique that really works, we all need a bit of help when it comes to getting on in life and work.  There are many that believe the NHS has a...
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May

14

2017

The potential of social marketing: uncovered

Have you ever evaluated a marketing campaign and thought – “yes that was powerful!”?    If you have, that’s great. But many marketing campaigns fail (or at least don’t go all the way), because creative agencies are too focused on content and delivery, and not enough on customers. ...
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May

2

2017

Is social marketing just another label?

Social marketing agencies have become really busy of late.  But what exactly is social marketing and why are so many industries using it to initiate behavioural change?  Is it just another confusing label invented by the creative industry, or is there more to it than meets the eye? ...
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Apr

30

2017

Healthcare advertising in London: the newish kid on the block

There’s an exciting breed of social marketing agency in the City.  Creative ‘social media marketing’ agencies are ten a penny, but healthcare advertising agencies capable of developing big ideas, that change lives (by influencing social and health behaviours), are different. Social marketing in London In the past few...
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Apr

24

2017

Social marketing in healthcare and education: working hard to change lives

You could argue that no one works harder than the NHS to save lives.  And our education system too is one of the best in the world.  Students travel to the UK from all parts of the globe, to learn and take advantage of the quality teaching and...
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Apr

12

2017

Social marketing and the NHS: why it matters

The NHS is one of those topics constantly in the headlines.  In the past month alone there have been warnings of prescription cuts, excessively paid locums and the longest waiting periods on record.  But what of the good work that the NHS is doing and how can ordinary...
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Apr

3

2017

The future face of UK dental practices

Dental practices have dramatically changed over the past 2 decades.  They are now like businesses rather than mere service providers dealing with a few oral health issues.  Dentists have had to completely reinvent themselves to survive. So how has the dental marketing industry responded? Customers want more Think back 5...
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Mar

14

2017

Social marketing effectiveness: the facts

Everyone is talking about social marketing and how it can change people’s behaviour.  But does it work?  The National Social Marketing Centre (NSMC) has got its finger on the pulse and has produced lots of guidance quantifying the benefits. Getting to grips with everyday lives and concerns ...
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Mar

2

2017

Social v social media marketing – key differences

Facebook, Twitter, MySpace, Flickr, Instagram, SnapChat you name it, we’re on it.  Social media marketing is big business and we can’t get enough of it! There are masses of media agencies that specialise in delivering content to our socially addicted world.  What of social marketing then?...
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Feb

22

2017

Successful elements of social marketing campaigns

Social marketing campaigns are being widely used by the NHS as part of its healthcare marketing strategies.  As more and more successes are reported, other industries with a wider health and education bias are starting to sit up and take note. Different elements, working together Successful social marketing campaigns...
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