Chorley Council wished to engage with reluctant recyclers, changing their attitudes to normalise recycling activities. Perfect Circle provided a social marketing approach to educate Chorley’s residents regarding the recycling services available with the borough. The campaign communicates the different types recycling services available i.e. paper, glass, cans and plastic bottles and garden waste and raised awareness both new and existing services such as kerbside collection and ‘recycling bring’ sites.
This project together with associated activities led to Chorley Borough Council becoming one of the top ten recyclers in the UK, with a recycling rate of 16% up from 22% and the Primary Scheme adopted by 45 Primary Schools within the borough.
If you’d like to apply our social marketing expertise to a recycling campaign, then we’d love to hear from you. Please visit our contact page and get in touch.Go Back