Jul
12
2017
Can I use automated marketing as part of my social marketing campaign?
To influence a customer’s choice, you first need to understand their behaviour. In the context of, say, a social marketing public health campaign, you must understand why people behave in certain ways, before you can influence their choices and decisions. That’s always been the case of course.... Read More
Jul
10
2017
What do social marketing agencies charge?
That’s an interesting question, and very important if you are to seriously consider if social marketing is a viable option. Pricing structures can be confusing As with most things in the creative marketing world, prices vary from agency to agency, and depend on location, expectations, scope of the... Read More
Jul
7
2017
Can social marketing deliver behaviour change in just 12 months?
Some people struggle with social marketing definition. In simple terms, social marketing is a framework for delivering positive behavioural change across the UK. With successes in the healthcare industry, education, sports and leisure markets and local government, it’s an extremely powerful marketing technique that improves lives, tackles... Read More
Jul
4
2017
Can I use video as part of my social marketing campaign?
According to the latest research, we prefer to consume video content – on the go, at home, at the office – everywhere and anywhere. Video is easy to watch and very entertaining. So why do so many of us prefer video, and can it play a useful part in delivering... Read More
Jul
3
2017
Does a successful social marketing campaign just come down to price?
Money doesn’t grow on trees – that’s a shame. But things do have a price and it’s down to each individual to make their own choices when it comes to buying services and products. Too many businesses focus on buying the least expensive option Purchasing decisions... Read More
Jul
1
2017
Where can I get advice about social marketing that changes behaviours?
Social marketing is not new – it’s provides a framework that’s been actively used for some years now that is starting to enjoy widespread use across education, healthcare and sports industries. Social marketing projects target specific behaviours (good and bad) and attempt to influence it. But it’s... Read More
The power of automated marketing
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