Driving Behavioural Change Through Co-Creation Workshops
Posted by Marketing & PR on 18 Apr 2025
At Perfect Circle, we believe that lasting change doesn’t come from the top down — it grows from within. That’s why co-creation workshops are such a powerful tool for driving behavioural change across organisations, teams and projects. By involving people at every level, we help unlock new ways of thinking, foster collaboration and turn ideas into action.
In this blog, we’ll explore why co-creation workshops are essential for meaningful change and how they deliver real, measurable results.
What Is Co-Creation?
Co-creation is the practice of working collaboratively with all stakeholders to develop ideas, strategies and solutions. Instead of imposing change on people, co-creation invites them to shape their own journey.
In a workshop setting, this means:
● Bringing together people from different backgrounds, departments and experiences
● Facilitating open discussions where every voice is heard
● Encouraging creativity, experimentation and problem-solving
● Building a shared sense of ownership and accountability
When people feel part of the process, they are much more likely to embrace new ways of working, not just because they have been asked to, but because they believe in it.
Why Behavioural Change Matters
In sectors such as construction, infrastructure, and the built environment, technical excellence is only part of the story. Success also depends on human factors, such as communication, collaboration, leadership, and adaptability.
Changing behaviour can:
● Improve safety, efficiency and sustainability
● Strengthen partnerships and supply chains
● Deliver better outcomes for clients and communities
● Support the delivery of long-term social value
However, changing behaviour is rarely straightforward. It requires more than policies and training programmes — it demands a shift in mindsets, attitudes and habits.
That’s where co-creation workshops come in.
How Co-Creation Workshops Drive Change
At Perfect Circle, we design co-creation workshops that put people at the centre of change. Here’s how they work:
Building Trust and Openness
Workshops create a safe, neutral space where people can speak openly and honestly. Skilled facilitators help break down barriers, encourage participation and surface the real challenges and opportunities that need to be addressed.
Surfacing Insights
Participants are encouraged to share their experiences, frustrations and aspirations. This collective intelligence often reveals issues that may have been hidden or misunderstood, helping organisations to focus on the areas that really matter.
Shaping Solutions Together
Rather than dictating solutions, we invite participants to develop them collaboratively. This not only sparks more innovative ideas but also builds commitment and motivation to put them into practice.
Embedding Ownership
When people contribute to creating a solution, they naturally feel more invested in its success. Co-creation workshops lay the foundations for a culture of shared responsibility, ongoing learning and continuous improvement.
Real-World Impact
We’ve seen firsthand how co-creation workshops can transform organisations and projects. Whether it’s improving health and safety behaviours on site, fostering greater diversity and inclusion, or embedding social value principles across a supply chain, the impact is clear:
● Higher engagement and morale
● Stronger alignment across teams
● Faster, more sustainable adoption of new practices
● Tangible improvements in performance and outcomes
Most importantly, change becomes something people want to be part of, not something they resist.
In today’s complex and fast-moving world, behavioural change is no longer optional — it’s essential. Co-creation workshops provide a proven, human-centred approach to driving change from the inside out.
At Perfect Circle, we’re proud to help organisations, communities, and clients shape a better future together. If you’d like to explore how co-creation could support your goals, we’d love to hear from you.
Our Expertise
We’ve been creating highly successful social marketing campaigns for our customers for over two decades. We love our work and utilise the latest marketing communication tools and customer insight techniques, including ethnographic research and co-creation workshops.
This allows us to develop and integrate marketing concepts with other approaches to influence behaviour that benefits individuals and whole communities, for the social good.
Within our team, we have leading nationally recognised academic professionals within Psychology, Mental Health and Cognitive Behavioural Therapy that advise what messages and mediums will deliver the best response when we scope out a communications campaign or deliver any targeted communications.
This provides our clients with the reassurance and confidence of knowing that their communication objectives are underpinned by recognised academic behavioural theory, executed with award-winning creative design and using the latest Marketing Automation communication tools, whether it’s on a local, regional or national project.
Perfect Circle has delivered social change for clients like schools, local government, not-for-profit organisations, the health sector and niche commercial businesses, and we’re really proud of what we’ve done so far.
If you’d like our help on your next Behaviour Change Marketing or Social Marketing campaign, we’d love to hear from you. Please visit our contact page and get in touch.
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