Campaign Spotlight: Join the 20 Minute Movement

Posted by Marketing & PR on 23 Jan 2023

Campaign Spotlight: Join the 20 Minute Movement

As experts in behaviour change in the North West, we are always keeping an eye out on the behaviour change campaigns that are out there and the latest one to catch our eye is the 20 Minute Movement Campaign from Living Well.


Based in the Bradford District, the 20 Minute Movement Campaign aims to encourage everyone in the Bradford community to move their bodies more and for at least 20 minutes a day.


While 20 minutes may not sound like a long time, it is what makes this campaign great as most people can spare 20 minutes out of their day and it is what this small commitment could lead to once the benefits of being more active are experienced.


In fact, just 20 minutes a day will help people almost meet the NHS guidelines of at least 150 minutes of moderate intensity activity per week for adults aged 19-64.


Increasing physical activity is not only great for your physical well-being but also your mental well-being - especially if you can get outside for a walk with friends or family or perhaps head to the local leisure centre for a quick dip in the pool.


The campaign is designed to improve the lives, health and wellbeing of residents in the Bradford District by not only exercising more but also socialising more be that on a group walk or on a bike ride with a friend or family member.


Participants can choose to do all 20 minutes in one session or they can break it down into 5 or 10 minute chunks to make it more achievable. However they participate the campaign wants to help people live well and feel better.


Our Expertise


We’ve been creating highly successful social marketing campaigns for our customers for over two decades. We love our work and use the latest marketing communication tools and most current segmentation and customer insight techniques.


This allows us to develop and integrate marketing concepts with other approaches to influence behaviour that benefits individuals and whole communities – for the social good.


Within our team, we have leading nationally recognised academic professionals within Psychology, Mental Health and Cognitive Behavioural Therapy that advise what messages and mediums will deliver the best response when we scope out a communications campaign or deliver any targeted communications.


This provides our clients with the reassurance and confidence of knowing that their communication objectives are underpinned by recognised academic behavioural theory, executed with award-winning creative design and using the latest Marketing Automation communication tools, whether it’s on a local, regional or national project.


Perfect Circle has delivered social change for clients like schools, local government, not-for-profit organisations, the health sector and niche commercial businesses, and we’re really proud of what we’ve done so far.


If you’d like our help on your next Behaviour Change Marketing or Social Marketing campaign, we’d love to hear from you. Please visit our contact page and get in touch.

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