Campaign Spotlight: Men’s Health Week

Posted by Marketing & PR on 2 Jun 2023

Campaign Spotlight: Men’s Health Week

As experts in behaviour change campaigns, we are always keeping an eye out for the latest public health campaigns that are running. The recent one to capture our attention is Men’s Health Week.

Men’s Health Week from the Men’s Health Forum runs from the 12-18th June and aims to improve the physical and mental wellbeing of men. According to the Men’s Health Forum, in the UK, one man in five dies before he reaches 65. A shocking statistic that they hope to change.

Men’s Health Week 2023

In previous years, Men’s Health Week has focused on mental wellbeing, diabetes and beating stress. This year’s theme is men’s health and the internet. It’s been 16 years since the launch of the first iPhone and other smartphones in 2007, but what impact have smartphones and instant access to the internet had on men’s health?

There are clearly some positives, such as instant access to health information or being able to access online health services. But there are also some negative impacts. These include the damaging effects of social media on mental wellbeing and access to online gambling sites and adult sites.

The 2023 Men’s Health Week encourages men to think about how much time they are spending on their phones and urges them to take a screen break. Too much time on tech can increase men’s stress levels, so the Men’s Health Forum is encouraging men to take a break and try the CAN DO Challenge instead.

What is the CAN DO challenge?

The CAN DO Challenge aims to boost mental wellbeing by practising five steps that are scientifically proven to help us feel better. The five practises are:

Connect - connect with other people (eg. call an old friend or family member)
■ (Be) Active - move your body (eg. go for a run/walk/swim/dance/etc)
Notice - take notice of the environment around you (eg. turn off your phone for an hour and look around)
Discover - learn something new (eg. read a book you haven’t read before)
Offer (or give) - do something for someone else (eg. volunteer for a local community group)

Men’s Health Week is a fantastically well-supported campaign that helps Men across the UK make the right behavioural changes to improve their physical and mental health.

Our Expertise

We’ve been creating highly successful social marketing campaigns for our customers for over two decades. We love our work and use the latest marketing communication tools and most current segmentation and customer insight techniques.

This allows us to develop and integrate marketing concepts with other approaches to influence behaviour that benefits individuals and whole communities – for the social good.

Within our team, we have leading nationally recognised academic professionals within Psychology, Mental Health and Cognitive Behavioural Therapy that advise what messages and mediums will deliver the best response when we scope out a communications campaign or deliver any targeted communications.

This provides our clients with the reassurance and confidence of knowing that their communication objectives are underpinned by recognised academic behavioural theory, executed with award-winning creative design and using the latest Marketing Automation communication tools, whether it’s on a local, regional or national project.

Perfect Circle has delivered social change for clients like schools, local government, not-for-profit organisations, the health sector and niche commercial businesses, and we’re really proud of what we’ve done so far.

If you’d like our help on your next Behaviour Change Marketing or Social Marketing campaign, we’d love to hear from you. Please visit our contact page and get in touch.

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