Creating Healthier and Happier Communities with Behaviour Change Marketing

Posted by Marketing & PR on 17 Jun 2024

Creating Healthier and Happier Communities with Behaviour Change Marketing

In our busy world, it’s important to help communities live healthier and happier lives. One way to do this is through behaviour change marketing.

This isn’t about selling products; it’s about encouraging people to make better lifestyle choices that stick.

What Does Behaviour Change Marketing Do?
Behaviour change marketing helps us understand why people do things the way they do. With this understanding, we can create messages and programs that help people make healthier choices. For example, if we learn that people don’t exercise because they find it boring, we might start a fun community fitness program that feels more like a social event than a workout.

How Does It Work?
When messages feel like they’re just for you, you’re more likely to listen to them. So, we make sure our health messages connect directly with different groups of people in the community.

Show It Works
Seeing others succeed can motivate you to try too. Sharing stories of people who have made positive changes can inspire others to do the same. It’s easier to make a change when you know it’s good for you. Teaching people about the benefits of healthy eating or regular exercise can encourage them to try these activities.

Support from Surrounding
Making the healthier choice the easier choice helps a lot. This means creating places and opportunities that make it easy for everyone to be healthy, like having more parks or healthier school lunches.

Real-Life Examples

Walking School Bus: This is a group of children walking to school with adult supervision. It gets kids moving and helps them start their day actively.

Community Gardens: These are places where people can grow their own fruits and veggies. This not only helps everyone eat healthier but also brings neighbours together.

Quit Smoking Campaigns: These provide tools and support to help people stop smoking, like free quitting aids and support groups.

Why It Matters
Behaviour change marketing can really make a difference by:

• Helping people live healthier means fewer diseases like diabetes or heart problems.
• Bringing people together, making communities stronger and more connected.
• Saving money on healthcare costs and helping everyone be more productive.

Behaviour change marketing is a great tool for helping communities be healthier and happier. By focusing on why people behave a certain way and offering them easy and appealing choices, we can encourage healthy habits that last.

Let’s use this approach to create a better future where being healthy is easy and popular. Together, we can make our communities places where everyone thrives.

Our Expertise

We’ve been creating highly successful social marketing campaigns for our customers for over two decades. We love our work and use the latest marketing communication tools and most current segmentation and customer insight techniques.

This allows us to develop and integrate marketing concepts with other approaches to influence behaviour that benefits individuals and whole communities – for the social good.

Within our team, we have leading nationally recognised academic professionals within Psychology, Mental Health and Cognitive Behavioural Therapy that advise what messages and mediums will deliver the best response when we scope out a communications campaign or deliver any targeted communications.

This provides our clients with the reassurance and confidence of knowing that their communication objectives are underpinned by recognised academic behavioural theory, executed with award-winning creative design and using the latest Marketing Automation communication tools, whether it’s on a local, regional or national project.

Perfect Circle has delivered social change for clients like schools, local government, not-for-profit organisations, the health sector and niche commercial businesses, and we’re really proud of what we’ve done so far.

If you’d like our help on your next Behaviour Change Marketing or Social Marketing campaign, we’d love to hear from you. Please visit our contact page and get in touch.

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