From Complexity to Clarity: Perfect Circle Launches New ESG Explainer Film for Libryo
Posted by TeamPC on 1 Aug 2025
ESG, Simplified
In a world increasingly shaped by Environmental, Social, and Governance (ESG) responsibilities, even the most established global organisations face a key communication challenge: how do you explain something as complex as legal compliance in a way that’s relevant, engaging and easy to understand?
That’s exactly what ERM, one of the world’s foremost ESG consultancies, needed when looking to support and articulate the value of their online platform, Libryo.
Libryo simplifies global legal compliance by tracking real-time regulatory obligations across jurisdictions helping businesses stay informed, aligned, and confident in a fast-changing world. Its value is clear. But explaining it effectively? That’s where Perfect Circle came in.
Why ERM Chose Perfect Circle
ERM needed more than a film production company. They needed a communications partner with the ability to:
- Simplify a technical offer while maintaining credibility
- Understand the ESG space and its diverse audience groups
- Work within established brand guidelines to reflect Libryo’s voice
- Adapt quickly, respond to feedback, and guide the creative process from script to screen
With deep experience in sustainability and behaviour change and a track record of delivering high-quality, high-impact content Perfect Circle was the ideal partner.
“We didn’t just tell people what Libryo does we showed them why it matters, and how it helps global teams stay compliant with confidence.”
From Script to Screen
Collaborating with ERM and Libryo, we:
- Developed the storyboards and script to articulate the user journey
- Shaped a clear narrative focused on simplicity, relevance, and value
- Delivered high-end animation and motion design to bring the platform to life
- Aligned tone and style with ERM’s global brand ensuring seamless integration across digital touch points
The result was a short film that makes the complex feel simple building trust and understanding in under two minutes.
A Strategic Fit
At Perfect Circle, we know how to communicate the complex to diverse audiences. Our expertise spans sectors from public health and sustainability solutions to advanced manufacturing but the foundation is always the same: strategic approach to behaviour change, and creative storytelling.
The Libryo film shows how these capabilities translate into ESG and legal compliance.
It’s corporate communications done right.
The power of automated marketing
Download Report