The Shift to Sustainable Manufacturing: Why More Manufacturers Are Working With Perfect Circle
Posted by Marketing & PR on 17 Nov 2025
A New Era for UK Manufacturing
Manufacturing is evolving. With global pressures around sustainability, ESG reporting, and shifting customer expectations, the sector is undergoing transformation not just in what it makes and how it’s made, but in how it communicates.
The Sustainable Materials & Manufacturing Centre (SMMC) embodies this change. As the UK’s flagship hub for materials innovation and industrial collaboration, SMMC chose Perfect Circle to deliver a future-ready website not just a digital presence, but a strategic asset aligned with the next era of manufacturing.
Why SMMC Chose Perfect Circle
With more than a decade of experience at the intersection of behaviour change, automation, and strategic communications, Perfect Circle brings a distinctive edge to manufacturing clients.
We understand how to balance innovation with policy, data with storytelling. We speak the language of manufacturers while applying the audience-first principles honed from years of successful campaigns in behaviour change. This combination made us the right partner to translate SMMC’s ambition into a digital platform that connects, converts, and clearly communicates value.
From Insight to Impact: Applying Behavioural Thinking to Industry
Our approach always starts with people even in commercial and technical sectors. For the SMMC site, we used persona development, insight mapping, and barrier identification to ensure it delivers for funders, collaborators, researchers, and industrial audiences alike.
We applied the COM-B model (Capability, Opportunity, Motivation, Behaviour), just as we do in public health, education, or environmental campaigns, to guide users towards meaningful actions from submitting enquiries to exploring innovation partnerships. The behaviour is the outcome.
Turning Strategy Into Systems: From Campaigns to CMS
Insight is nothing without delivery. We built the new SMMC website on a scalable, world-class CMS that puts the in-house team in full control of content, performance, and structure.
It’s a future-ready platform with flexible architecture, best-in-class UX, and the ability to integrate with the systems modern manufacturers rely on CRM, marketing automation, data analytics. We’ve delivered the same for global materials specialists, advanced engineering firms, and innovation hubs. Your platform should scale, automate and adapt with you. Ours do.
A Shared Mission for a Sustainable Future
At Perfect Circle, we believe every project should contribute to better outcomes longer, healthier, more sustainable lives. It’s why we’ve delivered behaviour change campaigns across men’s health, recycling, and community wellbeing. And it’s why we’re proud to work with forward-thinking manufacturers like SMMC.
Because sustainability isn’t just a value it’s a strategic driver. The manufacturers who lead with it and communicate it well will define the future of the sector.
Let’s Talk About What’s Next
Planning your next digital project? Website, CRM, insight programme or all of the above, we’d love to help.
We’re Perfect Circle. Where strategy meets systems. Where insight becomes execution. Let’s build something that works and keeps working.
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