NHS Bury HPV Social Marketing Campaign Launched Oct 09

Posted by TeamPC on 1 Oct 2009

NHS Bury commissioned Perfect Circle to develop a social marketing campaign that would to enable females in the borough aged 12 - 13 and 15 - 18 to receive the first of three doses of the HPV vaccine by the end of November 2009 and completing the course over the following seven months.The campaign was required to inform target audience how to get the HPV vaccination Immunization, educate the target audience regarding the immunisation process and to reinforce the importance of receiving three doses of the vaccine within a six month period in order to provide optimum protection.

The campaign that has been created has used a methods mix that will raise awareness of HPV vaccines via the use of innovative media formats that elevate the HPV campaign above the identified competition.  These include outreach activity, my60seconds.co.uk, Bluetooth SMS and much more!  The campaign also had to engage with the target audience by providing incentives to facilitate the exchange process and encourage a positive change behaviour and would be coordinated with the communication systems of health service providers to ensure that the HPV vaccine programme is accessible and attainable.

For further information on the social marketing campaign or to access a current case study then please e-mail HPV Campaign Case Study

Visit our clients section that explains that background to the campaign.

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