The power of film in AdWords campaigns

Posted by TeamPC on 4 Mar 2014

The power of film in AdWords campaigns

One of the biggest search engines on the web today is YouTube, with over 800 million hits every month! It is obvious from this mind boggling statistic that online video is firmly established as the most desirable form of content for online browsers.

When building an AdWords campaign for any business it is essential to produce and include a high quality online video to maximise the success of the campaign. Results have proven that advertising on YouTube and other popular video hosting websites can increase a sites traffic by at least 20%, reaching a profile of customers that you may not have accessed before without the use of online video. With a structured problem and solution creative concept for your film, combined with a small marketing budget, you can create a high quality video for your website that provides your customers with access to the information they require, in a format that keeps their interest.  We know from our experience launching successful AdWords campaigns that websites with well produced video content deliver more sales enquiries per click for our customers than those websites without video content.

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