Tier1 Recycling – IT Recycling Campaign

Posted by TeamPC on 24 Feb 2014

Tier1 Recycling are a Manchester based IT recycling company that offer the security of disposing IT equipment safely and ethically preventing any confidential information left on the equipment falling into the wrong hands. They approached Perfect Circle in need of a new, appealing website with a design that will effectively communicate their services and generate customer inquiries. The aim of the project was to transform Tier1 recycling’s online profile and position them as the number 1 choice for IT recycling in the UK.

The project began development in June 2013, after 3 months of work the campaign was fully complete and live. Perfect Circle produced a professional and well designed responsive website that implemented a usable interface with stylish graphics and a well made, engaging web video. This communicates with the audience and creates an image for Tier1 Recycling that is trust-worthy and reliable, both essential when offering a service involving security. Also through the responsive design of the website, it is adaptable for all devices including laptops, tablets and mobile phones. Through the rise of mobile device browsing, this was a critical feature that we had to include for the website. Perfect Circle met the client’s objectives and delivered a product of high quality that met the clients brief and is easily maintainable and can be updated through a Content Management System. Perfect Circle Implemented a Google Adwords campaign into the project to advertise the website to users searching for an IT recycling service.  To date this has generated click-throughs and produced a healthy conversion rate for the campaign.

Perfect Circle has enabled Tier1 Recycling to lead the industry online. They have raised the bar for competing companies and have successfully proven themselves to be leaders in the industry.
This project once more demonstrated Perfect Circle as leaders in IT marketing following our recent online project with AltoDigital.

You can visit Tier1’s website at www.tier1recycling.com
And view our partners AltoDigital at www.altodigital.com

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