Top tips for delivering social marketing campaigns when budgets are tight
Posted by TeamPC on 15 Jul 2017
In this uncertain climate, every penny counts and that goes for social marketing campaigns, just as much as for any other marketing project.
How can you make a small budget go a long way, and still deliver behavioural change?
Top tips for making your budget go a bit further
1. Agree some short term and long-term goals, to spread the cost and maximise budgets. Remember that sustained behaviour change is unlikely to be achieved by a short-term initiative.
2. The latest automated marketing software can make light work of connecting with peoples’ needs, targeting specific behaviours and monitoring successes. This makes it a very cost effective approach.
3. Make best use of social media, ie: blogging, twitter, Facebook, etc as these cost nothing to use; these are all designed to influence and engage with targets in ways that they prefer.
4. Talk to your social marketing agency about spreading/staggering your payments over a period of time – so that costs and budget can be managed.
5. Be clear about what you want to achieve and challenge your social marketing agency to design a plan that makes best use of your budget. Social marketing can be achieved on a limited budget with some clever thinking.
6. Find a social marketing agency that has experience of delivering the behaviour change that you’re addressing. They’ll know what works - such ‘short cutting’ reduces time and saves money.
Social marketing is an investment, not an expense
Recognise that investment in social marketing campaigns can change lives, improve health and education outcomes, and drive positive behavioural change in ways that other marketing initiatives can’t.
The benefits are multiple, and if well managed and delivered, campaigns can have a powerful impact on individuals, communities and on society generally.
Choose your social marketing agency carefully
The key to making your budget go further, is to work with a social marketing agency that has the experience and resources to support you. Whether they specialise in marketing health services, or delivering life-changing social education and sports schemes, don’t rush into a decision until you’re sure you’ve found an agency that’s right for you.
We’re Perfect Circle – an open and honest social marketing agency that delivers life changing behavioural change campaigns. Visit us online at perfect-circle.co.uk
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