Posted by TeamPC on 21 Aug 2017
From examining how people behave, to understanding why they do it, who influences them and how incentives can be introduced to positively influence this behaviour, social marketing is a powerful tool. But a social marketing approach is completely lost, if you don’t properly understand and apply the right tools.
Social marketing strategy for behaviour change
Just like commercial marketing, social marketing enables customers to create products and services that meet the needs of a wide variety of people. Social marketing avoids a ‘one-size-fits-all’ approach by tailoring ‘the message’, to the individual needs and behaviours of a target audience.
Automated marketing software is a vital tool in understanding online behaviours
In recent years, social marketing agencies have started to use automated marketing software to help them better understand the people visiting their websites. This has been particularly successful in the healthcare industry.
By analysing this behaviour, a detailed (and unique) profile can be developed of an individual, so that a targeted approach using a wide range of tools like social media, blogging, video messages, and other traditional communication vehicles, can be used to influence behaviour and choices.
We are all consuming more video content
Video too is a vital tool in delivering social marketing messages. With more people consuming video content online, it’s an ideal way of presenting concepts, topics and awareness, in ways that are popular and current.
Sporting heroes inspire a following
Aside from social media and the use of other online tools and software, the use of positive sports role models have proven to be an effective way of influencing people’s behaviour.
People naturally associate with sports achievements and personalities. A high profile sports personality can have a profound effect on youngsters, while encouraging social equality and opportunities for all.
But a really successful social marketing intervention or campaign makes best use of all of the 4Ps, at all times keeping methods and approaches financially and practically sustainable.
We’re Perfect Circle – an open and honest social marketing agency that delivers life changing behavioural change campaigns.
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