Why the UK’s Flagship Centre for Sustainable Manufacturing Chose Perfect Circle
Posted by TeamPC on 25 Jun 2025
Manufacturing is evolving
Sustainability demands, regulatory shifts, and customer expectations are reshaping the sector not just in what gets made, but in how manufacturers engage across all channels to communicate and grow.
When the Sustainable Materials & Manufacturing Centre (SMMC) set out to build a website that would rally UK industry around advanced materials, they turned to us. Because they needed more than a website they needed a partner with insight, systems, and the capabilities to scale online.
A Strategic Choice
SMMC, located at the heart of Atom Valley in Greater Manchester, is positioned to be a national hub for sustainable manufacturing. Their brief was clear: create a platform that not only showcases industry and innovation, but connects research, manufacturing and investment.
At Perfect Circle, our mission to help organisations influence positive behaviour change and accelerate sustainable outcomes aligned perfectly. With deep experience in behaviour‑change campaigns and the latest digital platforms, including advanced CMS and automation tools, we had the capabilities and credibility to deliver.
From Insight to Action
While the SMMC platform was developed with speed and technical clarity in mind, our wider agency expertise in behaviour-change strategy was always in the background. Our in‑house team applies behavioural science tools like the COM‑B model (Capability, Opportunity, Motivation - Behaviour) to map audiences manufacturers, researchers, funders and innovation partners and shape systems that convert insight into action.
We identified likely user needs, motivations and pain points — mapping out journeys that not only deliver content, but unlock the potential for future automation and targeted engagement workflows.
Built for Systems, Designed for Growth
The new SMMC website is:
• A scalable, future‑proof CMS built for the pace of industry
• A platform ready to integrate automation and CRM tools bringing strategy to life
• A catalyst for sustainable manufacturing, connecting content to commercial outcomes
We built this because modern manufacturing needs more than marketing it needs systems that work efficiently and exceed expectations.
A Trusted Partner in Manufacturing Marketing
Manufacturers know what they want: precision, reliability, performance. So they partner with agencies that deliver those values. Perfect Circle isn’t just another agency our team includes experts from the manufacturing world, and we’ve delivered communications and world‑class digital platforms for advanced engineering, materials science, and sustainable production.
It’s why SMMC chose us and why more manufacturers are doing the same.
Ready to Make Your Next Move?
If your organisation is looking to lead in sustainable manufacturing, drive behaviour change and build a digital platform that delivers measurable outcomes we’re ready to help.
From insight and persona mapping to CMS, CRM, and automation, Perfect Circle bridges strategy and systems to future‑proof your growth.
Update:- The website has now launched. Find out more
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