Why the New Year is the Perfect Time to Launch a Behaviour Change Campaign

Posted by Marketing & PR on 17 Dec 2018

Why the New Year is the Perfect Time to Launch a Behaviour Change Campaign

For many, the start of a new year brings renewed motivation for personal change and an opportunity to reassess and re-engage with our health and lifestyle.


From giving up alcohol or smoking to eating a healthier diet and getting more exercise, many of us make New Year’s resolutions. Which is why the beginning of the year is the perfect time to launch a behaviour change campaign.


Whether you want to help people change their behaviours around their smoking, alcohol consumption, diet, lifestyle or fitness, the start of the year is a great time to do it as many people are already thinking about changing.


In fact, behaviour change campaigns around these topics at this time of year often see great results and help encourage people to do what they have already decided they want to do. For example, Dry January encourages people to go alcohol free for 31 days in January and aims to raise awareness of the effects of alcohol.


Part of this campaigns success is due to the fact that people are already thinking about changing. They may have over-indulged over the festive period or may just want a fresh start in the new year. Another reason this campaign works is because 31 days is a relatively short period of time, but can be long enough to change behaviours long-term and help people assess their relationship with alcohol.

“72% of people who do Dry January are still drinking less riskily six months later according to the alcohol AUDIT.”


Launching a behaviour change campaign in January can reach out to people who are already thinking about making changes to their lifestyle. Communicating the right messages at the right time can ensure your behaviour change campaign is successful.


Behaviour change campaigns not only help raise awareness of the importance of changing but can also give people the encouragement and support they need to activate the change in their behaviour. For example, a person deciding to abstain from alcohol for one month on their own may not be as successful as a person deciding to join a community of people who are doing the same thing, such as Dry January.


Whether you are launching a behaviour change campaign at the start of the year or halfway through the year, giving people support and access to a community of people doing the same thing can be a driver to help them stay focused and on target.


Our Expertise


We are passionate about developing relevant approaches that bring about positive behavioural change – on a small scale, big scale, immediately, over time - not possibly, but definitely!


Whether we’re encouraging improving patient communication and outcomes in healthcare, promoting positive lifestyles by discouraging people from smoking in favour of taking more regular exercise, our approach identifies the best way of marketing ideas and initiatives such as Marketing Automation to bring about positive lifestyle change.


Within our team, we have leading nationally recognised academic professionals within Psychology, Mental Health and Cognitive Behavioral Therapy that advise what messages and mediums will deliver the best response when we scope out a communications campaign or deliver any targeted communications.


This provides our clients with the reassurance and confidence of knowing that their communication objectives are underpinned by recognised academic behavioural theory, executed with award-winning creative design and using the latest Marketing Automation communication tools, whether it’s on a local, regional or national project.


If you’d like our help with Marketing Automation within the healthcare sector, then we’d love to hear from you. Please visit our contact page and get in touch.

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