Starting your Social Marketing Journey

Understanding the context of human behaviour helps us to recommend the right campaign direction for you. It’s not enough to simply understand behaviour, we need to look at the wider cultural, societal and economic landscape to make confident predictions on how behaviours and attitudes might change over the coming years and months, in response to your campaign.

Research Using Applied Science

We do the thinking so you don’t have to. We have a knack for making behavioural science easy to understand so that you can see how it relates to your business.

With every brief we receive, we apply a behavioural science lens to design a tailored research solution. This way, we can be sure our insights are based on human truths.

Our methods are designed to understand how people really think and behave. This helps us to make consumer predictions that our clients can use to make strategic plans with confidence.

Key behavioural science theory that we regularly use:
COM-B behaviour change framework, nudge theory, system 1, 2 and 3 thinking, unconscious bias, heurists, scarcity, herd mentality, anchoring and social incentivisation.

A Partner That Understands Behaviour Change Research

People are poor witnesses of their own behaviour.

And they don’t have time to weigh up every decision they make in a day. Instead, they rely on short cuts, or biases, to enable quicker decision making.

Helping you understand how and why they make those quick decisions is what we do. Using behavioural science principles, we uncover real human truths and insight that’ll give you the advantage you need to not just compete, but win.

Understanding Audience

Consumer segmentation and profiling
Brand Development
Ethnography
Behaviour Change

User Experience

Co-creation workshops
Ideation community panels
Innovation groups
Focus groups
Observation & Diaries

Digital, Media, Advertising & Campaigns

Concept and creative planning and testing
Monitoring and Evaluation
Behavioural Automation Tools
Media Planning & Buying

But don't take our word for it

Testimonials

"Working with Perfect Circle we developed innovative intervention methods that enabled us to reach our target audience in their workplace. The campaign delivered upon its objectives and provided great data for future campaigns."

Sophie Stewart

North Lancs NHS

"Perfect Circle were able to build and deliver a social marketing campaign that addressed a very difficult health issue for us. The successful outcomes of the campaign were achieved even with the very limited budget that they had to work with."

Caroline Dearden

NHS Bury

"We were one of the first councils in the UK to address the dangers that Legal High’s pose to young people, and Perfect Circle offered us great support."

Rachel McQuilliam

Oxfordshire County Council

"Perfect Circle’s social marketing approach helped us exceed the targets for our dental health campaign and ahead of schedule."

Katherine Beattie

Trafford, NHS

Jul

Campaign Spotlight: Every Mind Matters

Mental health is a huge concern for many people. Seeing this need, Public Health England started the Every Mind Matters campaign. This campaign shows...

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Creating Healthier and Happier Communities with Behaviour Change Marketing

In our busy world, it’s important to help communities live healthier and happier lives. One way to do this is through behaviour change...

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Advanced Research Techniques in Marketing for Behaviour Change

In marketing aimed at encouraging big life changes, like stopping smoking or eating healthier, understanding why people do what they do is essential.

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Leveraging Co-Creation Workshops for Deeper Understanding in Behaviour Change

In behaviour change marketing, the aim is to encourage people to make better choices, like quitting drinking or exercising more. It’s vital to...

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Starting your Social Marketing Journey

Understanding Your Audience & Discovering Behavioural Insights

Research Using Applied Science

A Partner That Understands Behaviour Change Research