Understanding the context of human behaviour helps us to recommend the right campaign direction for you. It’s not enough to simply understand behaviour, we need to look at the wider cultural, societal and economic landscape to make confident predictions on how behaviours and attitudes might change over the coming years and months, in response to your campaign.
We do the thinking so you don’t have to. We have a knack for making behavioural science easy to understand so that you can see how it relates to your business.
With every brief we receive, we apply a behavioural science lens to design a tailored research solution. This way, we can be sure our insights are based on human truths.
Our methods are designed to understand how people really think and behave. This helps us to make consumer predictions that our clients can use to make strategic plans with confidence.
Key behavioural science theory that we regularly use:
COM-B behaviour change framework, nudge theory, system 1, 2 and 3 thinking, unconscious bias, heurists, scarcity, herd mentality, anchoring and social incentivisation.
And they don’t have time to weigh up every decision they make in a day. Instead, they rely on short cuts, or biases, to enable quicker decision making.
Helping you understand how and why they make those quick decisions is what we do. Using behavioural science principles, we uncover real human truths and insight that’ll give you the advantage you need to not just compete, but win.
We are Perfect circle - the UK’s leading social marketing agency on a mission to bring about positive behavioural change in our organisations, communities and in the wider world.
"Working with Perfect Circle we developed innovative intervention methods that enabled us to reach our target audience in their workplace. The campaign delivered upon its objectives and provided great data for future campaigns."
North Lancs NHS
"Perfect Circle were able to build and deliver a social marketing campaign that addressed a very difficult health issue for us. The successful outcomes of the campaign were achieved even with the very limited budget that they had to work with."
"We were one of the first councils in the UK to address the dangers that Legal High’s pose to young people, and Perfect Circle offered us great support."
Oxfordshire County Council
"Perfect Circle’s social marketing approach helped us exceed the targets for our dental health campaign and ahead of schedule."
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When it comes to social change or behaviour change marketing, it is essential to understand human behaviour. Why do we make certain decisions or...
As experts in behaviour change in the North West, we are always keeping an eye out on the behaviour change campaigns that are out...