Why One of the World’s Leading ESG Experts Chose Perfect Circle
Posted by Marketing & PR on 1 Jul 2025
ERM selected Perfect Circle to help articulate their Libryo platform recognising the need for a partner who could translate complexity into clarity.
Communicating ESG with Confidence
ERM is a global leader in sustainability. They advise over 80% of the Fortune 100 helping businesses across sectors navigate risk, meet ESG obligations, and accelerate progress towards a more sustainable future. From energy and infrastructure to finance and tech, ERM’s work shapes the decisions of some of the world’s most influential organisations.
So when they needed support to communicate the value of Libryo their newly acquired online platform for legal compliance they turned to Perfect Circle.
The Goal:
Make a highly technical product feel accessible, relevant, and valuable across multiple audiences from legal and risk teams to sustainability leads and decision-makers worldwide.
Why ERM Turned to Perfect Circle
ERM weren’t just commissioning a film they were selecting a strategic communications partner who could:
• Translate complex ESG content into clear, engaging messaging
• Understand the pressures and priorities facing global compliance teams
• Collaborate seamlessly with internal stakeholders
• Work within brand guidelines without compromising creativity
• Apply behaviour-change thinking to drive message retention
That’s why they chose Perfect Circle.
With over a decade of experience in sustainability storytelling, public engagement, and creative-led production, we had the capability and mindset to make the difference.
Shared Purpose. Shared Vision.
Libryo is a platform designed to simplify legal compliance and give organisations confidence in their ESG reporting.
At Perfect Circle, we believe in the same core principle: empowering people and organisations to lead better, more sustainable lives - by reducing friction, building smarter systems, and influencing positive behaviour.
That shared vision made the collaboration natural from the start.
Laying the Groundwork
Together with the teams at ERM and Libryo, we:
• Immersed ourselves in the Libryo platform and use cases
• Worked closely with the internal marketing team to develop the messaging
• Storyboarded a clear, value-driven narrative for key audiences
• Scripted a film designed to land across industries and borders
• Matched tone and style to ERM’s global brand and Libryo’s digital-first approach
The result was a film that turns a technical proposition into a clear, compelling visual story helping Libryo engage stakeholders and scale adoption.
To read more and watch the film click here.
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