Global Conservation

Giving a new approach to conservation a digital home

Noah’s Ark Foundation is developing a new model for wildlife conservation, with plans for a network of Noah’s Ark Conservation Parks and the first proposed for East Africa.

Perfect Circle was chosen to create a new website that could bring the different strands of the organisation together and give people a straightforward way to explore what it’s setting out to achieve.

With wildlife and habitat protection sitting alongside science, education, tourism, funding and partnerships, there was plenty to cover. We needed to find the story running through it all rather than simply putting everything on the page.

Our behavioural change approach helped shape how that story unfolds. We considered what different audiences might be looking for, the questions they could have along the way and what would encourage them to keep exploring.

The finished website introduces the challenges driving Noah’s Ark Foundation before opening up the proposed Ark Park model, the people behind the organisation and the opportunities to participate.

It also gives Noah’s Ark Foundation space to grow. As plans progress and new developments emerge, the site can evolve with the organisation and provide a central home for what comes next.

One big conservation proposition. A clearer way to tell its story.

Read more about our work with Noah’s Ark Foundation in the blogs below.

Perfect Circle chosen to work with Noah’s Ark Foundation

The new Noah’s Ark Foundation website is live

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