Sep

1

2017

Are the best behaviour change marketing agencies, based in London?

London is a hive of industry. It’s where Government is based, decisions are made, and many businesses decide to base their HQ.  Affluence is high, salaries even higher and people generally go there for the fast pace of life.  But is it a generalisation to suggest that...
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Aug

31

2017

Who creates videos for social marketing campaigns?

Video is big - huge in fact.  And it’s everywhere!  On Facebook, Twitter, websites and other online platforms.  Why do we prefer videos?  Because they are imaginative, easy to watch, very accessible, teach us things, entertain us, and above all else, excite our minds. ...
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Aug

31

2017

Who are the best social marketing agencies in the UK?

When you are considering a social marketing strategy, you need to do more than just ask your agency how good they are, you need to get beneath their skin and find out what they can really do! Believe in your agency Most social marketing agencies like to think they are...
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Aug

28

2017

How can social marketing be used to improve health outcomes?

With poor health, life becomes a challenge.  We, therefore, need a robust health system that can cope with a range of health conditions brought on very often by poor lifestyle choices. We need a robust healthcare system The NHS and its healthcare partners are now using social marketing campaigns...
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Aug

27

2017

How do you inspire behavioural change in young people?

A decade ago, parents were making all of the decisions for their young ones, certainly until they reached 16.  Young people have changed – and that’s because society has changed, families are different, and the demands of modern living have escalated.  Fuelled perhaps by the arrival of social media...
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Aug

26

2017

How to use sport to connect with communities and change behaviours

Sport is followed by millions of people across the globe.  Here in the UK, in the USA, Russia – any country where it is played, televised or supported, sport inspires belief and following across all ages.  And it’s that belief that makes it such a useful tool in...
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Aug

24

2017

What common problems occur with a social marketing campaign?

It would be wrong to assume that every social marketing campaign is always successful. While there are plenty of schemes that have delivered behaviour change on an unprecedented scale, sometimes things don’t always go according to plan.  People are unpredictable hence social marketing campaigns may need tweaking You...
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Aug

23

2017

Which innovations have been applied to the social marketing approach?

Innovation is hugely important in any business or industry.  To embrace it, is to move on. To disregard it, is a definite mistake. In the context of social marketing, new innovation linked to positive social partnerships, can produce great things and better outcomes for people, for communities and for...
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Aug

21

2017

Which social marketing tools should I use on a campaign?

From examining how people behave, to understanding why they do it, who influences them and how incentives can be introduced to positively influence this behaviour, social marketing is a powerful tool.  But a social marketing approach is completely lost, if you don’t properly understand and apply the right...
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Aug

19

2017

Where do I start when building a social marketing campaign?

To be honest, you start at the very beginning by identifying ‘the issue’ and understanding your audience. That naturally leads you to what you want to say, how you think you want to communicate it, and how it will be implemented, delivered and measured. Behaviour change marketing campaigns are popping...
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