Aug

21

2017

Which social marketing tools should I use on a campaign?

From examining how people behave, to understanding why they do it, who influences them and how incentives can be introduced to positively influence this behaviour, social marketing is a powerful tool.  But a social marketing approach is completely lost, if you don’t properly understand and apply the right...
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Aug

19

2017

Where do I start when building a social marketing campaign?

To be honest, you start at the very beginning by identifying ‘the issue’ and understanding your audience. That naturally leads you to what you want to say, how you think you want to communicate it, and how it will be implemented, delivered and measured. Behaviour change marketing campaigns are popping...
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Aug

16

2017

Why hasn’t my social marketing campaign worked?

You’ve done your research, outlined your objectives, written a stunning ITT, found your ideal social marketing partner, implemented phase 1 and things aren’t right.  Worse still, this is phase 2 and you don’t feel that the scheme is meeting your objectives.  It’s easy to spot a...
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Aug

15

2017

How can I use psychology theories in behaviour change marketing?

A social marketing plan is founded on a collective group of proven theories that provide insight in terms of how to successfully deliver socially advantageous campaigns.  These theories are used in combination to promote and discourage social behaviours – whether good or bad. A framework for change – based on proven...
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Aug

13

2017

What KPIs should I use when measuring behaviour change marketing?

In business, any key performance indicator (KPI) is a measurable value that demonstrates how effectively your campaign (or project) has performed in relation to your objectives or goals. Generally speaking these are used to measure the level of success, against predetermined criteria.  And that’s no different when it...
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Aug

10

2017

Can health promotion campaigns use a social marketing approach?

Social marketing is a technique that most people now have an awareness of, albeit limited.  The healthcare sector, in particular, has adopted behaviour change marketing campaigns, as part of targeted health interventions for over a decade. While each campaign, whether a charity marketing project, or health intervention, is designed...
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Aug

8

2017

Can you use social marketing to tackle any health inequality?

Can you use social marketing to tackle any health inequality? Absolutely – and there are many examples of highly effective behaviour marketing interventions across the UK. If you’re online and searching for details about social marketing, you’ll probably find references to it dealing with issues like alcoholism, obesity and...
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Aug

7

2017

Is social marketing just for the healthcare sector?  Find out…

Social ‘behaviour change’ marketing has been widely adopted by the healthcare sector that’s for sure, but that’s just part of the story.  Social marketing is now being used across different industries and the results are in – it has much to offer. Social marketing has been effective in...
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Aug

4

2017

How do you measure ROI with a social marketing campaign?

Why are we so obsessed with making sure that the money we spend represents value?  In business, if you don’t secure a tangible return on your monetary investment, it might be judged a waste of time – and certainly something not to be repeated.  If you think about...
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Aug

2

2017

Can behaviour change marketing help the NHS to save money?

Social marketing is at the heart of the NHS’s preventive health campaigning.  But how exactly can behaviour change marketing help the NHS to save money, if indeed it can? A shift toward preventive health measures We all will at some point in our lives need the services of...
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