eDriving Appoints Perfect Circle as Marketing Automation Partner
Posted by TeamPC on 21 Jan 2019
Perfect Circle, a UK behaviour change marketing agency, has been appointed by global driver risk management company eDriving to support its international marketing automation and behavioural communications programme.
The partnership brings together two organisations with a shared mission: using behavioural insight and technology to influence safer driving behaviour worldwide.
While eDriving helps organisations reduce collisions, injuries and driver risk through its award-winning digital driver safety platforms, Perfect Circle specialises in behaviour change communications and automated marketing designed to influence real-world behaviour at scale.
As organisations increasingly look beyond traditional awareness campaigns towards measurable behaviour change, the partnership reflects growing demand for marketing automation systems that support behaviour change programmes globally.
Key takeaway
Behaviour change marketing automation helps organisations influence safer driver behaviour at scale through data-driven communication programmes.
In this article:
- Why eDriving appointed Perfect Circle
- How behaviour change marketing supports driver safety
- Why marketing automation matters for global safety programmes
- How this partnership supports future growth
Behaviour Change Marketing and Global Driver Safety
Driver behaviour is one of the biggest risk factors facing organisations with employees who drive for work.
Research continues to show that driver error contributes to the majority of road collisions, making behaviour change one of the most effective ways to improve safety outcomes.
eDriving is a global leader in digital driver risk management and behavioural safety programmes. Its award-winning Mentor platform identifies risky driver behaviour and delivers targeted feedback, eLearning and coaching to help drivers improve safety behind the wheel.
High-risk drivers using the platform have improved their safety scores by up to 51% within six months and up to 70% over 18 months, while significantly reducing risky behaviours such as speeding and mobile phone distraction.
By combining behavioural science, driver data and digital coaching tools, eDriving helps organisations:
- reduce collisions
- improve driver safety
- identify high-risk drivers earlier
- support behaviour change at scale
Why eDriving Chose a Marketing Automation Agency
As eDriving continues to expand internationally, the organisation requires a marketing infrastructure capable of supporting global communications across multiple markets.
That includes:
- global driver safety communications
- behavioural safety programmes
- automated engagement with fleet managers and organisations
- multilingual marketing campaigns across international markets
To achieve this, the company sought a specialist marketing automation agency capable of designing automated communications that support behaviour change at scale.
In short, eDriving needed a partner that could combine strategic thinking with technical delivery.
Perfect Circle: The UK’s First SharpSpring Platinum Partner
Perfect Circle has established itself as one of the UK’s leading marketing automation agencies, with deep expertise in designing automated marketing programmes that influence behaviour.
The agency was an early adopter of SharpSpring marketing automation and became the first agency in the UK to achieve SharpSpring Platinum Partner status.
That hard-earned milestone reflects significant experience in delivering complex automated marketing systems for organisations across multiple sectors.
This combination of technical marketing automation expertise and behaviour change marketing strategy makes Perfect Circle a natural partner for eDriving’s global communications programme.
Supporting Global Behaviour Change Campaigns
Working alongside the eDriving marketing team, Perfect Circle is supporting the development of automated communication programmes designed to help organisations improve driver safety behaviours.
These programmes combine:
- behavioural communications strategy
- automated email and digital marketing workflows
- targeted content based on driver risk insights
- scalable communications designed to support global driver safety initiatives
By integrating marketing automation with behavioural insight, organisations can deliver personalised communications that influence driver behaviour and improve safety outcomes.
eDriving on the Partnership
Sheila Leverone, Vice President of Marketing at eDriving, says the partnership reflects the importance of combining marketing automation with behavioural expertise.
“We are delighted to be working with Perfect Circle as our marketing automation partner. Their expertise in behavioural communications and automation provides exactly the kind of support we need as we continue expanding our global driver safety programmes.”
— Sheila Leverone
Vice President of Marketing, eDriving
“Oliver and the team are extremely responsive, reliable and a pleasure to work with. They have quickly become a trusted extension of our marketing team.”
— Sheila Leverone
Vice President of Marketing, eDriving
Perfect Circle on Behaviour Change Marketing
Oliver Morton, Director at Perfect Circle, says the partnership is a strong fit because both organisations are focused on influencing safer behaviour.
“At Perfect Circle we believe the most effective marketing doesn’t simply raise awareness — it changes behaviour. eDriving’s mission to reduce collisions and make roads safer aligns perfectly with our approach to behaviour change marketing.”
— Oliver Morton
Director, Perfect Circle
“Our background in marketing automation, including becoming the first SharpSpring Platinum Partner in the UK, gives clients confidence that we can build the systems needed to support meaningful engagement at scale. For eDriving, that means combining behavioural insight with automation to help deliver safer outcomes worldwide.”
— Oliver Morton
Director, Perfect Circle
Behaviour Change Marketing Automation: The Future of Communications
Across many sectors, organisations are increasingly recognising that traditional marketing campaigns focused solely on awareness rarely deliver lasting impact.
Instead, many are turning towards behaviour change marketing automation — combining behavioural science, automation technology and personalised communications to influence decision-making.
The collaboration between eDriving and Perfect Circle is a strong example of how these disciplines can work together to support measurable behaviour change.
As organisations increasingly seek measurable outcomes from their communications, behaviour change marketing automation will become an essential tool for influencing safer behaviours at scale.
Learn More About This Project
You can read more about Perfect Circle’s work with eDriving here:
Global Driver Safety Behaviour Change Project
You may also be interested in:
The power of automated marketing
Download Report