Jun
4
2017
What is a social marketing approach?
Social marketing is a proven approach used to develop activities aimed at changing or maintaining people's behaviours for the benefit of individuals and society as a whole. Combining ideas from commercial marketing and the modern social sciences, and championed by the NHS in their health marketing strategies, social marketing is... Read More
Feb
22
2017
Successful elements of social marketing campaigns
Social marketing campaigns are being widely used by the NHS as part of its healthcare marketing strategies. As more and more successes are reported, other industries with a wider health and education bias are starting to sit up and take note. Different elements, working together Successful social marketing campaigns comprise... Read More
Feb
7
2017
How social marketing has benefited the healthcare sector
Whether it’s waiting periods, transfer delays, or failure to recoup costs, the healthcare sector gets lots of bad press. For years though, the NHS has been using effective social marketing campaigns to initiate and sustain behaviour change in ‘at risk’ communities. This is one success story that deserves a... Read MorePage 1 of 1 pages
The power of automated marketing
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