What is a social marketing approach?

Social marketing is a proven approach used to develop activities aimed at changing or maintaining people's behaviours for the benefit of individuals and society as a whole. Combining ideas from commercial marketing and the modern social sciences, and championed by the NHS in their health marketing strategies, social marketing is...
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Successful elements of social marketing campaigns

Social marketing campaigns are being widely used by the NHS as part of its healthcare marketing strategies. As more and more successes are reported, other industries with a wider health and education bias are starting to sit up and take note. Different elements, working together Successful social marketing campaigns comprise...
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How social marketing has benefited the healthcare sector

Whether it’s waiting periods, transfer delays, or failure to recoup costs, the healthcare sector gets lots of bad press. For years though, the NHS has been using effective social marketing campaigns to initiate and sustain behaviour change in ‘at risk’ communities. This is one success story that deserves a...
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