What Role Does Automation Play in Behaviour Change Marketing?

On average 51% of companies are currently using Marketing automation. Artificial Intelligence and Marketing Automation are having a significant impact on behaviour change marketing, they are changing the way we communicate and are driving change. Using behaviour change techniques in a campaign is an effective way to nudge people towards changing... Read More

How to Build an Effective Behaviour Change Email Campaign

With over 3.9 billion active email users globally and 293.6 billion emails being sent and received every day in 2019, it’s no wonder that email is such an effective tool for communicating with your audience as part of your behaviour change campaign. For many, email has become part of our everyday lives... Read More

3 Behaviour Change Trends for 2020

According to YouGov, 25% of people in the UK will make a New Year’s resolution, or in other terms a commitment to change a behaviour that could have a positive impact on their life. Among the most popular resolutions are to get fitter, eat healthier, quit smoking or reduce the... Read More

How is Marketing Automation Changing Healthcare Marketing?

Marketing Automation has helped transform the communication activities of organisations in many industries and Healthcare marketing is the latest to be transformed. A study has suggested that more than two-thirds of patients prefer digital communications from their healthcare provider over those sent via post. Organisations in the healthcare sector that... Read More

What makes a person change their behaviour through social marketing?

Scientists and psychologists have spent an eternity trying to understand human behaviours and much ground has been gained. We are unique individuals that behave in unique ways, but it’s by analysing this behaviour over time, that marketing professionals now understand what works (and what doesn’t) when creating and... Read More

The new technology that social marketing campaigns need

Technology has made possible many new and creative things across different industries. From more effective communication, better targeting and highly accurate digital profiling, recent advances in behavioural change software have completely changed what social marketing campaigns can achieve. And that’s a really exciting development. Behaviour change marketing has changed –... Read More

What technology is being used to change behaviours in 2017?

Technology drives us. It’s changed the way we work, how we communicate with each other, share data, ideas and more. As long as it’s properly applied, technology changes lives – for the better. And this is something that the healthcare sector has experienced in relation to use of the... Read More

Exploring the wider potential for automated marketing in health

The pressures on the UK healthcare sector are great. From dealing with mental health issues, age-related health problems, discouraging poor social habits, and promotion of healthy lifestyle messages, the NHS commissioners have a complex and growing workload to deal with. Technology is now being used to personalise and automate social... Read More

Top 10 reasons to invest in e-mail marketing- Free guide

Many business owners that have a presence online use e-mail marketing to expand their business at a rapid pace. It’s fast, reliable, cost effective and one of the most competent ways to get your message across and drive sales opportunities. The right e-mail content, designed and built in the... Read More