Feb
27
2025
Nestlé Purina and Partners Pilot a New Approach to Dog Obesity
This is the first in a three-part blog series following the journey of a project helping to tackle dog obesity in a new way. In this opening blog, we share how Perfect Circle collaborated with Nestlé Purina and the University of Sheffield to develop the dog obesity health pack that... Read More
Apr
22
2026
How behavioural insight strengthens the social side of ESG
ESG is now part of everyday business conversation. Most organisations have clear environmental targets and governance frameworks in place, and reporting has become far more sophisticated over the past few years. But the social side of ESG still tends to be the hardest to pin down, and even harder to... Read More
Mar
30
2026
From Community Ideas to a Town-Wide Festival: Bringing FAB to Life in Rochdale
From Community Ideas to a Town-Wide Festival: Bringing FAB to Life in Rochdale What began as a creative co-creation process has now evolved into a public-facing cultural festival celebrating the voices, creativity and identity of young people across Rochdale. Working alongside Rochdale Creates, Perfect Circle supported the development of the... Read More
Mar
17
2026
The Role of Local Identity in Successful Placemaking Projects
Placemaking is about far more than designing attractive spaces. At its heart, it’s about creating places that people recognise, connect with and feel proud to call their own. This is why local identity plays such an important role in successful placemaking projects. When developments reflect the character, culture and... Read More
Feb
13
2026
Co-creation workshops vs traditional consultation
Organisations often use consultation to improve results, but more are now choosing co-creation workshops for a more collaborative and effective approach. Both methods gather insights, but they work differently and lead to different outcomes. Knowing how co-creation compares to traditional consultation can help you pick the best option for your... Read More
Dec
17
2025
The Next Evolution of Digital Engagement: From Websites to Conversations
For more than two decades, websites have served primarily as digital brochures places where organisations publish information and visitors search for what they need. In most cases, interaction has been limited to navigation and search. Marketing automation improved this model by helping organisations deliver the right content to the right... Read More
Nov
17
2025
The Shift to Sustainable Manufacturing: Why More Manufacturers Are Working With Perfect Circle
A New Era for UK Manufacturing Manufacturing is evolving. With global pressures around sustainability, ESG reporting, and shifting customer expectations, the sector is undergoing transformation not just in what it makes and how it’s made, but in how it communicates. The Sustainable Materials & Manufacturing Centre (SMMC) embodies this... Read More
Oct
28
2025
How To Measure Behaviour Change In Marketing Campaigns
Marketing that changes lives is about more than getting attention. When a campaign is designed to shift behaviour for the good of people and communities, its impact goes deeper than clicks or likes. Measuring that impact helps you understand what works, improve future campaigns and demonstrate how social marketing can... Read More
Oct
1
2025
Perfect Circle Launches New Website for the UK’s Sustainable Manufacturing Hub
Digital built to deliver. The Sustainable Materials & Manufacturing Centre (SMMC) has officially launched its new website a bold new platform built by Perfect Circle to accelerate innovation, showcase industry leadership, and strengthen the UK’s position in sustainable manufacturing. More than just a website, this platform is designed to... Read More
Sep
17
2025
Using ethnographic research and co-creation workshops together
When organisations want to design services or products that genuinely connect with people, it’s not enough to guess what customers need. Too often, assumptions lead to wasted effort and ideas that miss the mark. Ethnographic research and co-creation workshops can shift that pattern. Used together, they bring fresh insight... Read More
The power of automated marketing
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