Nestlé Purina and Partners Pilot a New Approach to Dog Obesity

This is the first in a three-part blog series following the journey of a project helping to tackle dog obesity in a new way. In this opening blog, we share how Perfect Circle collaborated with Nestlé Purina and the University of Sheffield to develop the dog obesity health pack that... Read More

The new Noah’s Ark Foundation website is live

After plenty of work behind the scenes, the new Noah’s Ark Foundation website is now live. Perfect Circle has created a new digital home for the organisation and its plans for a different approach to wildlife conservation. It brings a lot of moving parts into one place, from the... Read More

Why ESG Strategies Fail Without Audience Engagement

An ESG strategy can include ambitious objectives, specific targets and detailed commitments. Nevertheless, even if it appears very strong on paper, its success will rely on people understanding what it entails and taking their role in making it a reality. Employees should see the connection between ESG and their own... Read More

How Behaviour Change Helps Organisations Achieve Net-Zero Goals

Setting a net-zero target gives an organisation something important to work towards. Reaching it, however, involves more than targets, technology and changes to infrastructure. It also depends on the choices people make every day. From how employees travel and use energy to the products teams buy and the suppliers they... Read More

Why Co-Creation Leads to Better Long-Term Outcomes

The strongest ideas don’t always come from a single person or team. Often, they develop when people with different experiences, knowledge and priorities have the opportunity to shape them together. That’s the thinking behind co-creation. Rather than developing a solution and asking for feedback once the direction has... Read More

How culture-led regeneration creates stronger communities

Across the UK, councils are investing millions in regeneration projects, but creating stronger communities requires more than new buildings and infrastructure. While physical improvements remain important, many local authorities are recognising that thriving places are built around people, identity and community. That’s why culture-led regeneration is increasingly important in... Read More

Perfect Circle chosen to work with Noah’s Ark Foundation

We’re pleased to share that Perfect Circle has been chosen to work with Noah’s Ark Foundation, helping the organisation communicate its plans for a new approach to wildlife conservation. It’s a fascinating brief. Noah’s Ark Foundation is developing a conservation model that brings wildlife, habitats, science,... Read More

Why sustainable manufacturing needs more than technology to succeed

The manufacturing sector is changing rapidly as organisations face growing pressure to reduce emissions, improve ESG performance, increase efficiency and respond to evolving sustainability expectations. Across the UK and beyond, businesses are investing heavily in automation, advanced materials, digital transformation and low-carbon innovation as they prepare for the future. Technology... Read More

How behavioural insight strengthens the social side of ESG

ESG is now part of everyday business conversation. Most organisations have clear environmental targets and governance frameworks in place, and reporting has become far more sophisticated over the past few years. But the social side of ESG still tends to be the hardest to pin down, and even harder to... Read More

From Community Ideas to a Town-Wide Festival: Bringing FAB to Life in Rochdale

From Community Ideas to a Town-Wide Festival: Bringing FAB to Life in Rochdale What began as a creative co-creation process has now evolved into a public-facing cultural festival celebrating the voices, creativity and identity of young people across Rochdale. Working alongside Rochdale Creates, Perfect Circle supported the development of the... Read More