Morphy Richards Perfect Brochure
Product Brochures: time for a coffee...
Morphy Richards combines a blend of pedigree in coffee making expertise with sophisticated style for machines that offers timeless appeal. A passion we were to convey in their latest brochure.
About to embark on a journey to produce a consumer brochure for Morphy Richards’ most expensive product, there was only one thing on our minds. Coffee. Espresso to be precise. Except Ian. He prefers a nice, frothy latte. So, lots of coffee later and a few more biscuits, our creative juices flowed.
The aim was to position the product as a high value item and illustrate Morphy Richards as domestic appliance experts within the coffee world. Before we could take our first sip of brochure design, we had to create a name for the product. Something sophisticated yet not out of reach of your average coffee lover. We settled upon Momento. Not too snobbish with a prestigious, modern feel. From there the design flowed and we produced a beautiful brochure that followed a concept of ‘time’. There’s always time for coffee, after all.
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